To the Good Ones

March 2020
Apple: To the Good Ones
Apple Print Ad - To the Good Ones


In 1997, Apple and TBWA/Chiat/Day launched the ‘Think Different’ campaign, with the iconic ad titled ‘To the Crazy Ones’; an ode to equally iconic historical figures. In 2020, the most iconic people are the health workers and first responders who stand on the frontlines everyday, risking their lives to save ours in the fight against COVID-19. So this ad is a remake of the original ode to the Crazy Ones, rewritten to celebrate the Good Ones working in hospitals and health centers all around the world. This remake is free of pictures, so that any health worker who sees this, will see themselves in it.

Print advertisement created by Ashesi University, Ghana for Apple, within the category: Electronics, Technology.

Advertising School: Ashesi University, Berekuso , Ghana
Copywriter: Jean Quarcoopome
Art Director: Jean Quarcoopome
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