Buzz

Campaign
Agency Network: 
Published/Aired: 
September 2010
Apple Beer:  Buzz

Description

Print advertisement created by Richter7, United States for Apple Beer, within the category: Alcoholic Drinks.

Caption

Yeah, it'll give you a buzz. If you're hypoglycemic.
The non-alcoholic apple beverage Apple Beer

Advertising Agency: Richter7, Salt Lake City, USA
Creative Directors: Dave Newbold, Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Illustrator: Ryan Anderson
Photographer: Stock
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Billoughsby's picture

Nice set. Beautiful sense of craft involved in making these is evident.

Billoughsby
Activity Score 5154
Art Director |

That's it.

atb2005's picture

The art approach here is very similar to the art approach deployed for an outdoor campaign for Newcastle Brown Ale. It also involved a (white) brick wall with copy on it. I wouldn't say this shows a "beautiful sense of craft". For me, It's an ok set of ads.

atb2005
Activity Score 13547
Billoughsby's picture

No.

Here's the thing atb: The Newcastle Ale campaign is different in at least one important respect. The Newcastle ads don't aim as high technically as these do, or if they do, they don't succeed nearly as well. They are simply new ads laid on a fake brick background. Craft doesn't figure into the Newcastles as much as simple professionalism.

These, on the other hand, mimic with a level of Photoshop craft that is truly rare what we in America call ghost signs. Google it. I have of course seen "antiquing" done in Photoshop. There's even a set of canned filters that will do it for you. Unfortunately, that's the route too often taken. I've never seen it done this well, this lovingly. Nowhere close. At this surpassing level, it's real craft. Kudos to the person who made these. They made a routine concept come alive.

People will scoff at the very notion of Photoshop craft, but why should they, when these same people are quick to attribute the failure of a lot of work on display here to crappy Photoshop work? Think about it.

http://en.wikipedia.org/wiki/Ghost_sign

http://www.texasescapes.com/Signs/TexasGhostSigns/TexasHerefordLeeWork...

http://www.texasescapes.com/CentralTexasTownsNorth/HicoTexas/HicoTexas...

Billoughsby
Activity Score 5154
Art Director |

That's it.

Roger Keynes's picture

Zing.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

andyStock's picture

Funny copy - I like. Nice execution too.

andyStock
Activity Score 666
Guest's picture

the first two of this set don't work for me at all. copy feels uninspired. like they went with the first idea that popped in their heads. why would i expect to get carded or face an intervention when i'm ordering what is essentially carbonated juice? would you think the same about root beer? one does not get the same satisfaction from a non-alcoholic drink as an alcoholic one. to even insinuate that you will feels like a stretch.

on these last two, it feels like they lightened the tone up a bit and the ads feel fresher and more engaging as a result.

Guest
Guest's picture

I love this whole campaign. Very nice work.

Guest
Guest's picture

Nice to see that good work is still happening.

Guest
Guest's picture

Great sense of craft...both in the lines and art.

Guest
Guest's picture

This one is the best of the bunch. Love the whole series.

Guest
Qwerty's picture

I agree. This one is the best. Great stuff.

Qwerty
Activity Score 96
Creative Director
Guest's picture

Love them all. These make me smile.

Guest
Guest's picture

Yes!

Guest
Guest's picture

beautiful

Guest
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