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Face, 4

Campaign
Agency Network: 
Published/Aired: 
September 2014
APEAD:  Face, 4

Description

Print advertisement created by Yellow, Peru for APEAD, within the category: Public Interest, NGO.

Caption

Being forgotten is as painful as forgetting.
At apead we help you deal with living with an Alzheimer's patient.

Advertising Agency: Yellow, Lima, Peru
Chief Creative Officer: Enzo Montalbetti
Creative Director: Christian Urcia
Art Director: Jimmy Veliz Melgarejo
Copywriters: Christian Urcia, Jorge Bryson
Photographer: Ángel Chávez
Post Production: Rodrigo Cortez / RGB Estudio Digital
Photography Director: Daniel Abramonte, Daniel Muñoz
Make up: Adriana Echeverria
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Highest Rated

chaparroamigo's picture

Recurso usadisisisismo, pero la bajada me encanta

chaparroamigo
Activity Score 234
Art Director
chaparroamigo's picture

Recurso usadisisisismo, pero la bajada me encanta

chaparroamigo
Activity Score 234
Art Director
655321's picture

Cool art.

655321
Activity Score 176
kleenex's picture

I agree.

kleenex
Activity Score 57555
Web Designer/Developer
damnson's picture

And not much more.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Dzsoi's picture

I am not sure everyone will recognise the tears, but a very nice creative idea for sure.

Dzsoi
Activity Score 8609
Copywriter
Troll's picture

While visually interesting, it's the same execution done several times. No reward for seeing the other executions.
Would be cool if they created an online stunt that took peoples' profile pictures and applied the same treatment.

Troll
Activity Score 677
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

chrism2352's picture

The tears are a nice touch. Good concept.

chrism2352
Activity Score 269
Copywriter
RRRR's picture

2014 Bronze in Cannes. Bronze in clio. San sebatian, Fiap, etc... If you are going to copy. Copy better.

http://adsoftheworld.com/media/print/alzheimers_association_grandson

RRRR
Activity Score 12
Dzsoi's picture

I think with the 'tears' twist it ended up to be a whole different concept.
A deeper concept as it talks about the pain of relatives as well, not just shows how bad this disease is.
They clearly exceeded the original idea on concept level.
I can tell you people suffering from Alzheimer may not understand your pain, your words, situations but they sense there is something wrong, they sense your mood. If your are sad or angry they feel very uncomfortable.
So I really like it. No face recognition but emotions are recognized for sure.

Dzsoi
Activity Score 8609
Copywriter
talp's picture

Great job

talp
Activity Score 56
Creative Director at vp creative
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