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Traps

Agency Network: 
Published/Aired: 
July 2020
APAV: Traps
APAV: Traps
APAV: Traps
APAV Print Ad - Traps
APAV Print Ad - Traps
APAV Print Ad - Traps

Description

The pandemic has accentuated unemployment and social inequalities. This environment of hopelessness and despair is even more conducive to human trafficking. The creative solution presents a path made with the main arguments used by criminals to attract and convince people to accept their job offers. In fact, real traps that condemn them to a routine of abuse, exploitation and violence.

Print advertisement created by Maianga, Portugal for APAV, within the category: Public Interest, NGO.

Caption

You'll become famous and will get to help your family!
The work is cool and they pay all your expenses!
You'll pay for your studies and will get to know other countries!"

Advertising Agency: Maianga, Lisboa, Portugal
Creative Director: Júnior Lisboa
Copywriter: Júnior Lisboa
Art Director: Paula Levindo
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