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Cyberstalker, 1

Campaign
Agency Network: 
Published/Aired: 
April 2015
APAV:  Cyberstalker, 1

Description

Print advertisement created by FCB, Portugal for APAV, within the category: Public Interest, NGO.

Advertising Agency: FCB, Lisbon, Portugal
Creative Directors: Edson Athayde, Luis Silva Dias
Art Directors: Eduardo Pastor, Eduardo Tavares
Copywriters: Victor Afonso, Viton Araujo
Art Buyer: Manuela Fonseca
Account Director: Carlos Baptista
Account: Pedro Santos
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T.'s picture

Haven't got the time to read through it all.

T.
Activity Score 1110

What's your ad telling the consumer?

shmoobuster311's picture

Copy is great, but the visual's super confusing. Is this supposed to be a divorced couples interaction? If it is, then since they have a kid they'd have no choice but to talk. If the image was different it'd be great, but as is, it's confusing to me.

shmoobuster311
Activity Score 244
Copywriter
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