Protest

Campaign
Agency Network: 
Published/Aired: 
September 2015
Apartheid Museum:  Protest

Description

In 2015, there is an all-too-common tendency to believe that the history of Apartheid is no longer relevant, and that it doesn’t affect contemporary South Africa. We were tasked with creating a campaign that would re-affirm the relevance of the history of Apartheid in contemporary South Africa. In so doing, we would be able to attract more people, especially the younger generation, to the Apartheid Museum. We compared the social context of Apartheid-era South Africa with the state of South Africa today. Very quickly it became clear that the imperative to understand the history of Apartheid has never been more urgent. As a country, we are still battling against destructive patterns established during Apartheid, which continue to manifest themselves in modern South African life: ‘riot’, ‘strike’, ‘murder’, 'mob' and ‘massacre’ are unfortunately still a part of the country’s lexicon.

Print advertisement created by Open, South Africa for Apartheid Museum, within the category: Recreation, Leisure.

Advertising Agency: OpenCo - The Open Collaboration, South Africa
Chief Creative Officer: Louis Gavin
Executive Creative Director: Rob Rutherford
Creative Director: Darren Borrino
Strategist: Sean Donovan
Art Directors: Sheldon Stewart, Darren Borrino
Copywriter: Rob Rutherford
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T.'s picture

Nice campaign.

T.
Activity Score 1100

What's your ad telling the consumer?

kleenex's picture

Solid idea.

kleenex
Activity Score 57557
Web Designer/Developer
Culture's picture

Great!!!

Culture
Activity Score 970
Creative Director
@minas_mars's picture

If I didn't read the paragraph I would have had no clue what you were trying to convey.

@minas_mars
Activity Score 1788
Art Director at TBWA |

I'm gonna try say something positive

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