Everyone

Campaign
Agency Network: 
Published/Aired: 
July 2014
Apar:  Everyone
Apar Print Ad -  Everyone

Also From This Campaign 3

Description

Print advertisement created by Propague, Brazil for Apar, within the category: Public Interest, NGO.

Caption

Be a donor. Notify your family.

Advertising Agency: Propague, Florianópolis, Brazil
Creative Director: Rogério Alves
Art Director: Marcel Ferreira Martins
Copywriters: Rogério Alves, Jason Braun, Alexis Leiria
Movie Director: Thomas Ventura
Production Company: MFX Filmes
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bobafett's picture

Weak approach to an strong theme

bobafett
Activity Score 2322
Chief Creative Officer
damnson's picture

Yep.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

nurdito's picture

Would it be OK if the message only includes the "notify your family" part?

nurdito
Activity Score 63
Other
Ghost444's picture

Has potential to be great, but copy is a bit clunky. Plus this approach has been used before.

Ghost444
Activity Score 99
General Manager
Ogilvi Himself's picture

I didn't fall in love at first sight

Ogilvi Himself
Activity Score 477
Copywriter |

Молчать и слушать!

@minas_mars's picture

Not good.

@minas_mars
Activity Score 1814
Art Director at TBWA |

I'm gonna try say something positive

kleenex's picture

We have much better way to do this.

kleenex
Activity Score 58791
Web Designer/Developer
grugee822's picture

not a strong idea... really poor...

grugee822
Activity Score 475
practical student |

pd

liny_77's picture

So weak...

liny_77
Activity Score 206
Creative Director
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