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3rd Arm, Game center

Campaign
Agency Network: 
Published/Aired: 
August 2011

Description

Print advertisement created by Publicis, Hong Kong for Anthisan, within the category: Pharmaceutical.

Caption

Rapid relief of insect bites and stings.

Advertising Agency: Publicis, Hong Kong
Creative Directors: Mark Birman, Kwong Chi Kit, Terry Cheng
Art Director: Kwong Chi Kit
Copywriter: Terry Cheng
Photographer: Benny Lam
Retoucher: Henry Chan
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Highest Rated

thedesignaddict's picture

Forced? I think not. They exaggerate to make their point (in a subtle way). Lots of great advertising employs the same approach.

thedesignaddict
Activity Score 5403
Art Director at Freelance
iambusy's picture

forced. if the situations were more insightful...as gaming you get one more chance... you can die n die n die..in a game.. so bad./

iambusy
Activity Score 2219
Copywriter |

busy.

thedesignaddict's picture

Forced? I think not. They exaggerate to make their point (in a subtle way). Lots of great advertising employs the same approach.

thedesignaddict
Activity Score 5403
Art Director at Freelance
thedesignaddict's picture

Excellent communication. Unexpected + relevant.

thedesignaddict
Activity Score 5403
Art Director at Freelance
MicheleVirgilio's picture

very good for me. I like the situation...

MicheleVirgilio
Activity Score 2617
wonwaywoo's picture

great, good concept and insight !

wonwaywoo
Activity Score 91
Art Director at adk guangzhou
shinobi's picture

Cool. Only issue i have is he's playing the game wrong he shouldn't be using one finger!

shinobi
Activity Score 4
MikeYikes's picture

Very cool. Actually makes you feel the pain of an insect bite. Good art direction, great photography.

MikeYikes
Activity Score 117
Creative Director
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