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Antarctica

Agency Network: 
Published/Aired: 
October 2008
 Antarctica
 Antarctica

Description

To view more of the campaign, visit http://www.thingsarefine.org

Advertising Agency: Borders Perrin Norrander, Portland, USA
Art directors: Jeremy Boland, Nick Kamei
Copywriters: John Heinsma, Bem Jimmerson
Creative Director: Terry Schneider
Illustration: Eric Stevens/Tower of Babel & Jeremy Boland
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Luis Valderrama's picture

i love this series, but i do not get why the metallica font?
same type used before would have been better. my opinnion.

Luis Valderrama
sean_kladek's picture

Its playing off an older band's farewell tour. I would have chosen a font or type style from a band that actually is on a farewell tour rather than one that put out an album this year. Maybe spoof The Dead or Zeppelin?

sean_kladek
Activity Score 12
Minneapolis College of Art and Design
Guest commenter's picture

metaliCA antarctiCA. fuckin idiots.

Guest commenter
dshott's picture

Nice one billy big guns, swearing is cool!

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

Guest commenter's picture

Swears are just another part of language. What are you 10? Mommy still tell you what to say and do?

Guest commenter
Crisp One's picture

looks like a kidney

Crisp One
Activity Score 2005
Other at New York
tantrik_indian's picture

Global warming? The ice shoulda look like ice.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Guest commenter's picture

That's why its dripping.

Guest commenter
Guest commenter's picture

This is a 2 layer screened image on a black shirt done in grey and the ice and bevel on the text is blue. Someone has crudely ripped it off of "Ames Brothers" design company and butchered it with this photocopied looking treatment.

Guest commenter
Guest commenter's picture

everyone, get a life.

Guest commenter
Guest commenter's picture

Antartica: Trapped under Ice, but not for long
is what it should say

Guest commenter
Guest's picture

Perhaps that is where our great deserts came from, lifetime of being covered by ice and then the freeze thaw action that disintegrates the great big chunks of rocks underneath it and over time reducing it to the grains of sand we now see in the desert, hey nothing is impossible and of course if you check history, aquarius happened, noah and his ark etc, whether stories or not, the floods happened, history and science go hand in hand.
i think its noble someone is doing something but i didnt notice any explanation of what was the significance of this placed on this page, is a bit odd not to explain it here and to expect people to click somewhere to go elsewhere before understanding it, i personally would not make the additional click just to find out, id just continue stumbling.
Personal choice but a loophole nonetheless.

Guest
Guest's picture

if you don't know what the shirt means just by looking at it, then you need to go stick your head back in the sand.

Guest
Guest's picture

billy big guns has a point. you guys really don't get the play on words? or are you just trying to argue over something? let's focus here.

Guest
Guest's picture

metallica

Guest
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