Antarctica
Description
To view more of the campaign, visit http://www.thingsarefine.org
Art directors: Jeremy Boland, Nick Kamei
Copywriters: John Heinsma, Bem Jimmerson
Creative Director: Terry Schneider
Illustration: Eric Stevens/Tower of Babel & Jeremy Boland

i love this series, but i do not get why the metallica font?
same type used before would have been better. my opinnion.
Its playing off an older band's farewell tour. I would have chosen a font or type style from a band that actually is on a farewell tour rather than one that put out an album this year. Maybe spoof The Dead or Zeppelin?

metaliCA antarctiCA. fuckin idiots.
Nice one billy big guns, swearing is cool!
Duncan
http://www.dshott.co.uk
Global warming? The ice shoulda look like ice.
~~this paranoid survived!~~

That's why its dripping.

This is a 2 layer screened image on a black shirt done in grey and the ice and bevel on the text is blue. Someone has crudely ripped it off of "Ames Brothers" design company and butchered it with this photocopied looking treatment.

everyone, get a life.

Antartica: Trapped under Ice, but not for long
is what it should say

Perhaps that is where our great deserts came from, lifetime of being covered by ice and then the freeze thaw action that disintegrates the great big chunks of rocks underneath it and over time reducing it to the grains of sand we now see in the desert, hey nothing is impossible and of course if you check history, aquarius happened, noah and his ark etc, whether stories or not, the floods happened, history and science go hand in hand.
i think its noble someone is doing something but i didnt notice any explanation of what was the significance of this placed on this page, is a bit odd not to explain it here and to expect people to click somewhere to go elsewhere before understanding it, i personally would not make the additional click just to find out, id just continue stumbling.
Personal choice but a loophole nonetheless.

if you don't know what the shirt means just by looking at it, then you need to go stick your head back in the sand.

billy big guns has a point. you guys really don't get the play on words? or are you just trying to argue over something? let's focus here.

metallica