Mr President is helping fine jeweler Annoushka Ducas launch her Crown Rings collection with a new campaign that steps outside the fine jewelry mould. The “Rule the World” print, store and digital campaign features a diverse set of female hand models showing off the new Crown Rings in a playful and powerful way that shares messages of empowerment in Universal Sign Language (USL).
Print advertisement created by Mr. President, United Kingdom for Annoushka, within the category: Personal Accessories.
Managing Partner: Claire Hynes
Strategy Partner: Nick Emmel
Executive Creative Director / Partner: Jon Gledstone
Head of Design: Dan Viveiros
Creatives: Sarah Hardcastle, Elliott Shiels
Senior Designer: David Clulow
Connections Planner: Clancy Walsh
Account Manager: Harriet Bell
Senior Producer: James Fricker
Photographer: Turi Løvik Kirknes
Photographer Assistant: Katie Boyle
Stylist: Victoria Wright
Make Up: Lan Nguyen
Nail Artist: Cherrie Snow