An-Nahar Newspaper Print Advert By BBDO: The New National Anthem Edition

Agency Network:

BBDO

Published/Aired:

October 2019

Posted:

September 10, 2020

An-Nahar Newspaper: The New National Anthem Edition

An-Nahar Newspaper Print Ad - The New National Anthem Edition

Tags

Description

To inspire Lebanese women to lead a peaceful 2019 revolution, An-Nahar pointed out a glaring injustice in the country's national anthem: a verse that referred to Lebanon as "the birthplace of men." After amending it to say "the birthplace of women and men," An-Nahar printed the new national anthem on the front page of an entire edition dedicated solely to women.

Print advertisement created by BBDO, United Arab Emirates for An-Nahar Newspaper, within the category: Media.

Credits

Advertising Agency: Impact BBDO, Dubai, United Arab Emirates

Production Company: Boomtown Productions

Chief Creative Officer: Paul Shearer

Executive Creative Director: Ali Rez

Creative Director: Georges El Ten

Creative Director: Yasmina Boustani

Strategic Planning Director: Noor Hassanein

Copywriter: Rohan Kodialbail

Art Director: Bijoy Purayil

Executive Creative Director: Joe Abou Khaled