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Wrist

Campaign
Agency Network: 
Published/Aired: 
September 2010
Anlene:  Wrist

Description

Print advertisement created by BBDO, Philippines for Anlene, within the category: Non-Alcoholic Drinks.

Caption

Osteoporosis causes 1.7 million wrist fractures every year.

Advertising Agency: BBDO Guerrero/ Proximity Philippines
Chief Creative Officer: David Guerrero
Executive Creative Directors: Tin Sanchez, Brandie Tan
Head of Art: Paul Anderson
Art Directors: Dennis Nierra, Brandie Tan
Copywriters: Meggy De Guzman, David Guerrero, Tin Sanchez
Producer: Al Salvador
Photographers: Paolo Gripo, Abet Bagay
Retoucher: Manny Vailoces
Illustrator: Cherrelle Consulta
Account managers: Francine Kahn-Gonzalez, Cindy Evangelista, Iking Uy
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Highest Rated

Jupiter's picture

fantastico!

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Anonymous Author's picture

Wonderful hyperbolic imagery for effect: that fracture looks unlikely to be fixed by a pin and a cast.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

atb2005's picture

Love it. Allegedly, all those glass objects, resembling spine, pelvis, and wrist, were photographed as they were being shattered. You can tell they've been enhanced in Photoshop, but still. Great metonymy. The images look almost like X-rays.

atb2005
Activity Score 13557
jackmancer2017's picture

Amazing graphics.

jackmancer2017
Guest's picture

I guess we are seeing the 1.7 million wrist fractures in one ad.

Guest
Reality Check's picture

Anlene (Wrist, Spine and Pelvis) is quite the mesmerising visual experience.

Reality Check
Activity Score 2549
Lucylu's picture

Yikes!

Lucylu
Activity Score 109
Lila_B's picture

I LOVE IT

Lila_B
Activity Score 68
ISCAE
Kinglouie357's picture

I would have to say that the art direction is pretty cool. However, the copy doesn't do it justice. Cheers!

Kinglouie357
Activity Score 12
Other at RMH Marketing & Media
silvi's picture

Graphic is great. Idea so so.

silvi
Activity Score 4172
Copywriter
Pila's picture

very very cool art direction

Pila
Activity Score 177
Art Director |

Pila

Guest's picture

first idea

Guest
Guest's picture

it's simple. That's a big difference.

Guest
Jupiter's picture

fantastico!

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Zeus's picture

√√√√√√√√√√√√√√√√√√√√√√√√√√√√√√√√√√√

Zeus
Activity Score 906
somewhere
mas.minhthu's picture

At least those have an impact, they scare me. Good art direction.

mas.minhthu
Activity Score 52
Public Relations at RMIT Vietnam |

I got nothing but a mind and a smile

Guest's picture

Beautiful and makes me want to buy the product even though I don't have osteoporosis.

Guest
Guest's picture

Wanna buy the product? Really?

Guest
silentdisturbance's picture

Nice execution of the idea.

silentdisturbance
Activity Score 33
Planner at Academy of Art university |

---
silentdisturbance.

Guest's picture

The ugly product graphic sticking out like a sore thumb in the upper right-hand corner turns a great image into a crummy ad.

Guest
Guest's picture

good art work!

Guest
mniclim's picture

Great art direction!

mniclim
Activity Score 20
Other at HR - Logica Philippines
iakhan's picture

Great art direction ..!!

iakhan
Activity Score 2
Graphic Designer at Karachi
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