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Agency Network: 
Published/Aired: 
October 2007
Anlene:  Straw
Anlene Print Ad -  Straw

Description

Print advertisement created by BBDO, Philippines for Anlene, within the category: Non-Alcoholic Drinks.

Caption

Prevents osteoporosis.

Advertising Agency: BBDO Guerrero Ortega, Manila, The Philippines
Executive Creative Director: David Guerrero
Creative Director: James Bernardo
Art Director: Mich Uy
Copywriter: Tiffany King
Producer: Al Salvador
Accounts: Edg Samson, Natalie Ang, Nikki Del Carmen, Paolo Broma
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meng's picture

Ooo! smart.

meng
Activity Score 54
Art Director
jakartatung's picture

I don't get it.

The straw is supposed to mean this brand will prevent osteoporosis, thus the 'straight' straw as the ad is forcing us to believe.

The analogy doesn't quite connect. The straw is a tool to siphon the milk up, not the result after drinking Anlene.

Sorry. If you would scam your way and show off on this site the insight/analogy at least must be correct.

jakartatung
Activity Score 94
Client Servicing at Advis
joanna_monkey's picture

Year in and year out, an ad very similar to this comes out. Done to death. Next.

joanna_monkey
Activity Score 152
Art Director at Singapore
second_creator's picture

okie dokie

second_creator
Activity Score 754
Copywriter |

copywriter

novel's picture

siipppp

::son of mount malang::copywriter of The Drawing Squad
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

novel
Activity Score 190
Copywriter |

::son of mount malang::
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

federika's picture

done a million times before.

federika
Activity Score 50
Copywriter
twelve_noon's picture

first timer for me and I have to admit i like it (maybe it is because i also like bbdo guerrero's work overall)

twelve_noon
Activity Score 617
Creative Director
joanna_monkey's picture

Copycat agency.

joanna_monkey
Activity Score 152
Art Director at Singapore
GillSans's picture

I love when they dont put it litterally and make people think!
this is smart yes
..............
make it work

GillSans
Activity Score 84
gmint7's picture

:::J:::

yes. i get it pretty quick
and the straw is mean SPINE.. not just any bone or "straightness"
jus to be clearer

i think it might work even without copy..

rite?

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

harleq's picture

quick smile on my face. nice

harleq
Activity Score 14
Graphic Designer
joanna_monkey's picture

Done ... many times in Epica.

joanna_monkey
Activity Score 152
Art Director at Singapore
Richarddd's picture

but...healthy chine is not like that shape...

*

Richarddd
Activity Score 22
Copywriter at Grey Shanghai |

yes ,it's true.

Anonymous Author's picture

First thought before reading headline was prevents impotence.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

chaddy velasco's picture

nice.

chaddy velasco
Activity Score 95
University of Santo Tomas
sherworm's picture

¡ǝǝɹƃɐ ı

˙˙˙ǝdɐɥs ʇɐɥʇ ǝʞıl ʇou sı ǝuıɥɔ ʎɥʇlɐǝɥ˙˙˙ʇnq
60:50 03-01-7002 'ǝnʇ | pppɹɐɥɔıɹ

sherworm
Activity Score 32
Q-Coat/Dallah Adv. |

Sherworm_Balaguer

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