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Spine

Campaign
Agency Network: 
Published/Aired: 
September 2010

Description

Print advertisement created by BBDO, Philippines for Anlene, within the category: Non-Alcoholic Drinks.

Caption

Osteoporosis causes 1.4 million spine fractures every year.

Advertising Agency: BBDO Guerrero/ Proximity Philippines
Chief Creative Officer: David Guerrero
Executive Creative Directors: Tin Sanchez, Brandie Tan
Head of Art: Paul Anderson
Art Directors: Dennis Nierra, Brandie Tan
Copywriters: Meggy De Guzman, David Guerrero, Tin Sanchez
Producer: Al Salvador
Photographers: Paolo Gripo, Abet Bagay
Retoucher: Manny Vailoces
Illustrator: Cherrelle Consulta
Account managers: Francine Kahn-Gonzalez, Cindy Evangelista, Iking Uy
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Anonymous Author's picture

Wonderful hyperbolic imagery for effect: that fracture looks more like a spinal apocalypse.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Migzter13's picture

the ads look more like album covers for a metal rock band or something:P

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Cladman's picture

really good

Cladman
Activity Score 74
Creative Director at Johnson/Gray Advertising
himanshu prabhakar's picture

Execution is fine but not relate .

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

shortafella's picture

this is a good example of ads that are good because of the way they look and not because of some fancy idea.

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

Guest's picture

And why saying 1.4 millions blablabla?
Looks like a donation speech but for a medicine....

And the packshot...... ugly one...

Guest
helvet.lang's picture

And why saying 1.4 millions blablabla?
Looks like a donation speech but for a medicine....

And the packshot...... ugly one...

helvet.lang
Activity Score 152
Copywriter |

the ad which wasn't there

pierrelastname's picture

DONE!

pierrelastname
Activity Score 2869
Copywriter
thedesignaddict's picture

Link please.

thedesignaddict
Activity Score 5403
Art Director at Freelance
thedesignaddict's picture

Great Job. Spectacular art. Simple idea with a strong link to product.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Guest's picture

its ok

Guest
Jotacef's picture

Excelent piece of work....

Jotacef
Activity Score 219
Copywriter at OGILVY GUATEMALA CITY
Pila's picture

good

Pila
Activity Score 177
Art Director |

Pila

spacemanghandi's picture

I wonder what older people think of this? Although very good art direction.

spacemanghandi
Activity Score 156
Zeus's picture

√√√√√√√√√√√√√√√√√√√√

Zeus
Activity Score 906
somewhere
Guest's picture

Great combination of idea and imagery. Product seems small in comparison, otherwise its a winner!

Guest
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