Description
Print advertisement created by BBDO, Philippines for Anlene, within the category: Non-Alcoholic Drinks.
Osteoporosis causes 1.4 million spine fractures every year.
Chief Creative Officer: David Guerrero
Executive Creative Directors: Tin Sanchez, Brandie Tan
Head of Art: Paul Anderson
Art Directors: Dennis Nierra, Brandie Tan
Copywriters: Meggy De Guzman, David Guerrero, Tin Sanchez
Producer: Al Salvador
Photographers: Paolo Gripo, Abet Bagay
Retoucher: Manny Vailoces
Illustrator: Cherrelle Consulta
Account managers: Francine Kahn-Gonzalez, Cindy Evangelista, Iking Uy
Wonderful hyperbolic imagery for effect: that fracture looks more like a spinal apocalypse.
Write a wise saying and your name will live forever – Anonymous.
the ads look more like album covers for a metal rock band or something:P
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
Execution is fine but not relate .
Himanshu Prabhakar
this is a good example of ads that are good because of the way they look and not because of some fancy idea.
And why saying 1.4 millions blablabla?
Looks like a donation speech but for a medicine....
And the packshot...... ugly one...
And why saying 1.4 millions blablabla?
Looks like a donation speech but for a medicine....
And the packshot...... ugly one...
-just my opinion-
its ok
I wonder what older people think of this? Although very good art direction.
Great combination of idea and imagery. Product seems small in comparison, otherwise its a winner!
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