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justpassingby's picture

looks like it got in a serious accident. I know what they were trying to do but it doesnt work.

Activity Score 1368
mrtalented's picture

nice effort but the outcome looks too much like PS2 ad.

Activity Score 2171
Creative Director
kre8's picture

exactly. this looks good, but it was probably in retouching for 3 and a half years, in which time the ps2 ad came out. damn, hate it when that happens.

Activity Score 989
jimchristianx's picture

So it's a truck powered by gerbils? next time I go truck shopping I'll know to avoid mitsubishi.

Activity Score 116
Art Director
SummerA's picture

I don't like how the truck is tilted to the side. It's distracting and there's already alot of things going on in the ad.

Activity Score 154
Shut Theory's picture

nothing like the little mosnter: the hammer... this is sort of copying the idea, coming up with a very weak concept

Shut Theory
Activity Score 515
Other |


Eugens's picture

Doesn't work. Plus the octopus looks like it was squashed by the car. They took the classy BMW ads (with the horses) and stepped all over them, overdoing the idea.

Activity Score 2622
roman-schwienbacher.com's picture

I don't like it, PS2 look-a-like try,
this is what happens when someone discovers CGI technologie.
but at the end it did not work for me, sorry

Activity Score 1021
fotdot's picture

Pretty uneventful. Sorry.

Activity Score 674
Creative Director
act's picture

infested car.

Activity Score 535
Art Director
ozamu's picture

Excelente pieza grafica, creo que el aporte visual es muy atractivo...Si uno hiciera el ejercicio y lo colocara en una galeria de arte grafica por lo menos yo pasaria unos 15 a 20 minutos admirando cada detalle del retoque, la integracion y toda la historia que hay detras del aviso...En cuanto el concepto mmmm...No difiere de lo que generalmente se hace en la categoria 4x4, es decir es el mismo concepto usado por años pero mirado de otra manera grafica...Eso si tiene un dejo al estilo de ps2 (la cabeza abierta), el de yamaha (ciudad rubik), one condon (germenes y metro) y bmw (ciudades) pero sabes que eso demuestra que tienen muy claro la mano grafica y eso ya es una escuela muy buena a nivel de arte lo que en lo personal me gusta mucho y si tanto el cgi, strata, 3dmax, photoshop cs2 o cs3 (sumale eso a ricardo salamanca y el talento del director de arte) sirven para mejorar y demostrar que una buena idea queda bonita, presentable y fina en sus detalles entonces para mi eso es un aporte muy importante a la direccion de arte...Muy buena pieza

Activity Score 60
simpsonson's picture

lo creo tambien...

Activity Score 136
Dick Huges's picture


Dick Huges
Activity Score 937
Mo's picture

Poor animals. :-\

Activity Score 648
Art Director
levilevi's picture

My sentiments exactly. I can't help but feel ill for the poor animals.

Activity Score 58
Web Designer/Developer
Tim Weasle's picture

WOW! How did they find animals that small. It must have been a pain in the ass to find one, let alone all of those.

Tim Weasle
Activity Score 72
Art Director
Yokel's picture

They got them from the WWF's little panda forest.

Activity Score 604
Art Director
Bigbird's picture

OK I love this ad, i can't believe none of you got it. They placed a cheeta as the wheel to represent the speed of the car. They have many horses in the cage under the hood for the HP of the car, they have Octopus tanticle for the grip of the tires of the car and they have those hard headed animals as bumpers (i don't know their name). I'm sure all the other animals mean something else, but i'm not that good with car parts.

I love the ad... well done.

Activity Score 112
Art Director |


Chris's picture

Im on the same boat as you mate, It may not sell any 4wds but it sure looks wikd.

excellent detail.

Activity Score 1935
Art Director
justpassingby's picture

Check out the braaaaaains on Bigbird, i think you will find that we all got it but dont like it. Thanks for the explaination anyways.

Activity Score 1368
Figueiro's picture

Sorry for you guys but this is a nice Ad.

Activity Score 43
Art Director
Mo's picture

Bigbird....I don't get it how you didn't get it that it's not people didn't get it but they just didn't like it. Looks cool though, I agree.

Activity Score 648
Art Director
brandsurgeon's picture

Well, I get what Bigbird's trying to make us get only that he doesn't get the fact that we all get what he thinks we don't get, it's just that we don't like what we get which he thinks we don't get.

Get it?


Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

Rusio's picture

Animal Technology???
Weird... awesome art but strange idea.

Activity Score 326
Rusio's picture

Last year cannes tv commercial for Toyota. Human Touch
Looks like the same idea but Animal Touch.

Activity Score 326
addyong's picture

Good effort but wasted

Activity Score 155
Art Director |

Give Me a Hell Yeah!!!

jungleraven's picture

i'm lovin' it. Gr8 execution.

Activity Score 291
Copywriter |

Sell the sizzle, not the steak.

otto54's picture

c'mon guys, some comments are very useless... I agree that the idea is not new, but the executione is great...

Activity Score 381
Art Director |

Advertising pass, pasta remain...

ellehcimeo's picture

interesting visual. borrowed interest.

Activity Score 3376
Art Director
estrellatuoreja's picture

amazing ad, is like find to wally... so interesting!!!

Activity Score 12
Web Designer/Developer
nemesis's picture

Visually gorgeous, but i've seen it before for PS2.

Activity Score 767
Creative Director
liar's picture

it's good for me, but I think the horse, bull, cheetah need to emphasize larget while the rest like lion, kangaroo and condom tube need not to be there.

Activity Score 384
Have Heart's picture

Nice details, brilliant execution, only the idea isn't outstanding.

Have Heart
Activity Score 922
Art Director
fei's picture

Love it!
Makes you spend time with the ad and explore, unlike the usual two second glance.
I like how it brings the car in a whole new light, kind of like a little ecosystem. I love the comparison to animal strengths.
Amazing visual.

Activity Score 38
Graphic Designer
fei's picture

must have cost a billion dollars.

Activity Score 38
Graphic Designer
Sab's picture

it looks like the animal had destory part of the car before the car could get it.

Activity Score 18
Graphic Designer
daprankster's picture

Excellent graphic job!! express a lot of things!

Activity Score 422
Graphic Designer
Joe76's picture

Beautifuly art directed!!

Activity Score 762
Art Director
psy's picture

at the first sight i thought it's an old car had a rats on it's engine, it's a very failed idea

Activity Score 47
Art Director at Art Director
vicinteriano's picture

i hear PETA calling...and banning this, animal cruelty. hehe anyways its a great execution, but its a weird concept, maybe they shouldve focused on just one animal in 3 pieces...maybe i dont know its just a suggestion.

Activity Score 19

"Keep it as simple as you can"

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