Animal technology
Description
Creative Director: Cristian Schinadeerman
Art Director: Emerson Navarrete
Copywriter: Schina
Illustrator: Ricardo Salamanca
Photographer: Salamagica
Head of Art: Fernando Riveros
looks like it got in a serious accident. I know what they were trying to do but it doesnt work.
nice effort but the outcome looks too much like PS2 ad.
exactly. this looks good, but it was probably in retouching for 3 and a half years, in which time the ps2 ad came out. damn, hate it when that happens.
So it's a truck powered by gerbils? next time I go truck shopping I'll know to avoid mitsubishi.
I don't like how the truck is tilted to the side. It's distracting and there's already alot of things going on in the ad.
nothing like the little mosnter: the hammer... this is sort of copying the idea, coming up with a very weak concept
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http://shut.elmota.com
Doesn't work. Plus the octopus looks like it was squashed by the car. They took the classy BMW ads (with the horses) and stepped all over them, overdoing the idea.
I don't like it, PS2 look-a-like try,
this is what happens when someone discovers CGI technologie.
but at the end it did not work for me, sorry
Excelente pieza grafica, creo que el aporte visual es muy atractivo...Si uno hiciera el ejercicio y lo colocara en una galeria de arte grafica por lo menos yo pasaria unos 15 a 20 minutos admirando cada detalle del retoque, la integracion y toda la historia que hay detras del aviso...En cuanto el concepto mmmm...No difiere de lo que generalmente se hace en la categoria 4x4, es decir es el mismo concepto usado por años pero mirado de otra manera grafica...Eso si tiene un dejo al estilo de ps2 (la cabeza abierta), el de yamaha (ciudad rubik), one condon (germenes y metro) y bmw (ciudades) pero sabes que eso demuestra que tienen muy claro la mano grafica y eso ya es una escuela muy buena a nivel de arte lo que en lo personal me gusta mucho y si tanto el cgi, strata, 3dmax, photoshop cs2 o cs3 (sumale eso a ricardo salamanca y el talento del director de arte) sirven para mejorar y demostrar que una buena idea queda bonita, presentable y fina en sus detalles entonces para mi eso es un aporte muy importante a la direccion de arte...Muy buena pieza
My sentiments exactly. I can't help but feel ill for the poor animals.
WOW! How did they find animals that small. It must have been a pain in the ass to find one, let alone all of those.
OK I love this ad, i can't believe none of you got it. They placed a cheeta as the wheel to represent the speed of the car. They have many horses in the cage under the hood for the HP of the car, they have Octopus tanticle for the grip of the tires of the car and they have those hard headed animals as bumpers (i don't know their name). I'm sure all the other animals mean something else, but i'm not that good with car parts.
I love the ad... well done.
Word2BigBird
Im on the same boat as you mate, It may not sell any 4wds but it sure looks wikd.
excellent detail.
Check out the braaaaaains on Bigbird, i think you will find that we all got it but dont like it. Thanks for the explaination anyways.
Bigbird....I don't get it how you didn't get it that it's not people didn't get it but they just didn't like it. Looks cool though, I agree.
Well, I get what Bigbird's trying to make us get only that he doesn't get the fact that we all get what he thinks we don't get, it's just that we don't like what we get which he thinks we don't get.
Get it?
BrandSurgeon
Most times, worst enemies used to be best friends...
Last year cannes tv commercial for Toyota. Human Touch
Looks like the same idea but Animal Touch.
i'm lovin' it. Gr8 execution.
Sell the sizzle, not the steak.
c'mon guys, some comments are very useless... I agree that the idea is not new, but the executione is great...
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Advertising pass, pasta remain...
amazing ad, is like find to wally... so interesting!!!
it's good for me, but I think the horse, bull, cheetah need to emphasize larget while the rest like lion, kangaroo and condom tube need not to be there.
Nice details, brilliant execution, only the idea isn't outstanding.
Love it!
Makes you spend time with the ad and explore, unlike the usual two second glance.
I like how it brings the car in a whole new light, kind of like a little ecosystem. I love the comparison to animal strengths.
Amazing visual.
it looks like the animal had destory part of the car before the car could get it.
at the first sight i thought it's an old car had a rats on it's engine, it's a very failed idea
i hear PETA calling...and banning this, animal cruelty. hehe anyways its a great execution, but its a weird concept, maybe they shouldve focused on just one animal in 3 pieces...maybe i dont know its just a suggestion.
"Keep it as simple as you can"
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