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Agency Network: 
Published/Aired: 
January 2008
Animal Liberation:  Bobby Calf
Animal Liberation Print Ad -  Bobby Calf

Description

Print advertisement created by Ideaworks, Australia for Animal Liberation, within the category: Public Interest, NGO.

Caption

Every year 1 million five-day old calves are slaughtered to supply the veal market. Please reconsider your order of veal products.
www.animal-lib.org.au

Advertising Agency: Ideaworks, Australia
Art Director / Copywriter: Kevin Bathman
Photographer: Animal Liberation
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Grrrr's picture

... and eat flies! Yummy!

Grrrr
Activity Score 1961
Illustrator
JAGGY's picture

Visual doesn't say a thing about the idea. Every ad with a brown dirty paper in the background is not great.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

Alistair C.'s picture

..or at least eat them when they get a bit older?!

Grrr, you either don't get the idea, or have a disgusting sense of humor.

Alistair C.
Activity Score 692
Copywriter
adgoddess's picture

Yeah, eat older cows, that's what it says. Truth is, the younger the better it tastes.

adgoddess
Activity Score 369
getconnected2001's picture

Don't disturb the FOOD CHAIN.

getconnected2001
Activity Score 987
Art Director at New Delhi
reactor's picture

Actually the fly and the copy underneath are unnecessary. It does not add to the emotional response. It only dilutes, by splitting the attention. Place the calf on the optic center of the page and the copy should read
LIFESPAN:5 DAYS?

(agree with Jaggy- can do without the dirty background)

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

XTG's picture

Lifespan 5 days as in she'll be dead in 5 days? Or is she alive for only 5 days since birth?

XTG
Activity Score 1355
copy
NatalieM's picture

The comparison of lifespans is unneccessary. The calf's lifespan alone is enough information to catch a reader's attention.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Shanty Mathew's picture

There's a powerful ad in there somewhere. Anyway, I'm off beef for a while.

"Advertising sucks... ever so gently."

Shanty Mathew
Activity Score 130
Creative Director at United Media Services, Muscat |

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

just write's picture

I DON'T UNDERSTAND THIS... PLEASE EXPLAIN...

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

Actually it does make sense and creates a response.

It says that FLYS live LONGER then most COWS. Wtf? Thats horrible. This would make anyone sad and rethink. I've seen better tho.
I agree about the dirty background tho. And the explaination underneath needs to be bigger.

Guest
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