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Published/Aired: 
November 2008
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Animal Anti-Cruelty League:  Chain

Description

Print advertisement created by Lowe, South Africa for Animal Anti-Cruelty League, within the category: Public Interest, NGO.

Caption

Stop the abuse.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Directors: Cameron Watson, Tariq Bailey
Copywriter: Aaron Harris
Photographer: Bryan Traylor
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Highest Rated

Guest's picture

I think this is a very good ad campaign- the message is clear, the graphics are detailed and very descriptive, I would touch up some of the photoshop however the piece captures your attention, to stop and think, ....very eye captivating

Guest
BFB's picture

Weakest of the bunch. Seems like the initial idea was the soccer ball and the other two were forced in there to make a campaign.

BFB
Activity Score 936
Copywriter
Guest's picture

like the concept, though the picture is not attractive at all.

Guest
tuverdad's picture

muy bueno.

tuverdad
Activity Score 22
casa grande
Guest's picture

i found that dog like "virtual"

Guest
Guest's picture

Exelente la iniciativa, felicitaciones por lograr trasmitir tan bioen la crueldad que algunos animales sufren.
Vivan los animales, pero que vivan en libertad.

Guest
ekwhy's picture

Amazing advert, but the dog looks like in 3d or may be in plastic. This picture has been taken and the dog has been placed into the artwork. Look at the shadow of the animal when compared to the other shadows of the concrete poles.

ekwhy
Activity Score 2
student
bobthebuilder's picture

Bad photoshop.

bobthebuilder
Activity Score 57
Creative Director
Blair Semenoff's picture

A lot better than the soccer ball one!

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

I totally agree with the advertising campaign and significantly do see the point to the ad and design, I do agree that the photoshop could simply be adjusted a little bit clearer, however, I find the campaign context very straight forward, and too bad I didn't come up with the idea myself!

Guest
Guest's picture

I think this is a very good ad campaign- the message is clear, the graphics are detailed and very descriptive, I would touch up some of the photoshop however the piece captures your attention, to stop and think, ....very eye captivating

Guest
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