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Agency Network: 
Published/Aired: 
November 2008
Animal Anti-Cruelty League:  Ball

Description

Print advertisement created by Lowe, South Africa for Animal Anti-Cruelty League, within the category: Public Interest, NGO.

Caption

Stop the abuse.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Directors: Cameron Watson, Tariq Bailey
Copywriter: Aaron Harris
Photographer: Bryan Traylor
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Highest Rated

Guest's picture

Great idea

Guest
peak900's picture

why the belt - okay, ist may be used for abuse ...
but why the soccer field?

peak900
Activity Score 211
Copywriter
sneakyhands's picture

he's outside, where he can run and play, and he's licking himself. also, he has the field to himself because nobody wants to jump from a cliff to fetch the ball. verdict: this dog has a sweet deal, not abused.

sneakyhands
Activity Score 1857
Copywriter
Guest's picture

its not a belt, its a dogs collar. you can see the stud thing.

striking visual, kinda funny cos you can feel yourself running up to kick it. guess thats the idea.

Guest
Guest's picture

Great idea

Guest
Guest's picture

your dog is not a soccer ball. that is the idea. don´t kick him. same logic with the others

Guest
Jet Propulsion Lab's picture

Yep. It's a very simple visual metaphor, nothing more. No need to read too much into it. While there are many different forms of animal abuse, this more prevalent sadistic way to treat a pet just registers quicker and stronger than the other two in the campaign.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

Stop the abuse? Thats so ad language it makes me sick. Message is important, don't speak that bullshit ad language, it does not move anyone anymore. Important message need better copy. And so not so "good" ad.

Guest
Jet Propulsion Lab's picture

I DO agree with that comment actually.
"Stop the abuse" just sounds a bit too...laconic? It feels completely devoid of any emotion as it is. I think it can be better crafted.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Blair Semenoff's picture

Is that a dog collar or a belt? Not a very good ad, the dogs licking himself....

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

I couldn't tell it was a dog at first -.-'

Guest
Guest's picture

i like it and good photography nice HDR sets

Guest
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