Having seen all the controversy this week regarding the new Nike campaign and its polarizing reactions against the sneaker company, we couldn’t stay quiet. Especially when it comes to the shoe burning actions since we proudly support and collaborate with Angel Bins, a small non-profit organization based in LA whose motto is “Fundraising Through Shoe Donation."
We couldn’t miss the chance to be part of this intense conversation, so we quickly reacted to it by using the brilliant Nike print ad featuring Collin Kaepernick to our advantage. We simply created an impactful image with a tweak on the classic Nike tagline: Just Donate It, which was shared organically on major social media platforms to drive awareness of Angel Bins. #JustDonateIt
Print advertisement created by Alma, United States for Angel Bins, within the category: Public Interest, NGO.
Creative Chairman, CEO: Luis Miguel Messianu
Co-President, CCO: Alvar Suñol
Creative Team: Bruno Trad, Jaume Rodriguez, Monica Marulanda
VP, Digital & Integrated Solution: Michael Sotelo
Lead Digital Content Creator: Samantha Lemoine
New Business Director: Carola Chaurero
Communications Coordinator: Elizabeth Vidal