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Andreas Hatveit

Published/Aired: 
February 2007
 Andreas Hatveit
 Andreas Hatveit

Tags

Description

Advertising Agency: Wieden+Kennedy, Amsterdam, Netherlands
Creative Directors: Mark Hunter, Alvaro Sotomayor
Copywriter: Oliver Frank
Art Director: Paulo Martins
Account team: Feliciano Robayna, Patricia Cerda
Art Buyer: Andrew Koningen
Project Manager: Paula Atwell
Executive Creative Directors: Al Moseley, John Norman
Model Maker: Andy Knight
Photographer: Giles Revell
Re-touching agency: TAG
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Highest Rated

whitespace's picture

I thought these were hair ads.

Hair smooth enough to surf on or something like that.

whitespace
Activity Score 1953
Creative Director
lchiesi's picture

Cool visual

lchiesi
Activity Score 128
Copywriter
jmcho's picture

great art direction and interesting use of product

jmcho
Activity Score 278
Art Director at Gotham, Inc.
djakuza's picture

very nice execusion! smooth&lovely!

djakuza
Activity Score 517
Art Director
mj's picture

great

mj
Activity Score 71
Copywriter
jennywhx's picture

pretty, but i expect some colour/focus, the colour scheme is nice, but if there's one spot with bright colour it might bring the spirit of sport. The whole thing look bit less of energy for me.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

slim's picture

i smell gold....

slim
Activity Score 1047
Copywriter
washiam's picture

I have nothing to say.....

washiam
Activity Score 443
Art Director
alekvf's picture

I think these ads are visually interesting, but they make the product seem too complex and almost a threat to the athlete's performance and safety. The echoed waves/loops should have been a bit softer with maybe a transparency effect on them so that it doesn't appear so prominent... but why bother building a case against W+K????

alekvf
Activity Score 22
Art Director
Dexter's picture

I smell an execution in place of an idea. Not a good ad. Not gold. Not silver. Not anything except the front page of a Nike brochure. At best.

Dexter
Activity Score 32
Creative Director
A. J. SMITH's picture

yep, I agree with you. It is pap, doesn't hit me at all, except for the art direction. It is a lame idea.

A. J. SMITH
Activity Score 2822
whitespace's picture

I thought these were hair ads.

Hair smooth enough to surf on or something like that.

whitespace
Activity Score 1953
Creative Director
sharpmanish's picture

High Thinking... I am not getting it

sharpmanish
Activity Score 26
Creative Director |

Manish

chintan ruparel's picture

i think these are just pretty and thats it...no idea at all. stupid in that way. just pretty!

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

chintan ruparel's picture

that makes it 'pretty stupid'!!

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

ellehcimeo's picture

i'm getting that these skis will make it feel like you are skiing on ribbons, soft floating flexible ribbons. is that not what the product is supposed to do? reminds me of gymnastics, the kind where they use ribbons on the ends of short wands.
i'd like a pair of skis that make me feel like this. so, i like this ad.

ellehcimeo
Activity Score 3376
Art Director
Radoslav Minchev's picture

Both visuals are Amazing!!! Made from true riders ;))

--
not freedom like a shopping card

Radoslav Minchev
Activity Score 288
Marketing Manager |

--
It's my job to keep punk rock elite

jessicahoppe's picture

art is nice, yes, but why put so much effort in an idea that has been used sooo maaannyy times?..does it make the visual eye catchier? Maybe. but does it really refer to anything.No!

and now put someone coming on a mono-ski right up to this pic...and we have three stripes..another brand..with borrowed interest but maybe even funny..guess what..the company that really uses their stripes for everything...adidas..tatarata...would this make sense in more ways...yes because nike has an arrow as their logo...and adidas 3 stripes. ahhh...

jessicahoppe
Activity Score 72
Copywriter
velurp_advt's picture

Nice execution. Nice art direction. But i am not getting yet what is the concept

velurp_advt
Activity Score 12
Graphic Designer
R®'s picture

guys guys... a brand like nike doesn't need to convince you to buy the product... everyone knows it's good... so a graphical ad will do the trick...
and this one is gr8
it's the not so famous brands who need to show you their qualities...

Activity Score 115
Art Director |

Same shit, diff day..

A. J. SMITH's picture

Wow, thats the first comment on here I've ever read which has changed my mind completely about an ad.

You're right.

Thanks!

A. J. SMITH
Activity Score 2822
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