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To be noticed, 2

Campaign
Agency Network: 
Published/Aired: 
June 2010
ANCMA:  To be noticed, 2

Description

Print advertisement created by Ogilvy, Italy for ANCMA, within the category: Public Interest, NGO.

Caption

What a biker has to do to be noticed?

Advertising Agency: Ogilvy & Mather Milan, Italy
Executive Creative Director: Roberto Greco
Client Creative Directors: Giordano Curreri, Marco Geranzani
Art Directors: Pierpaolo Marconcini, Giordano Curreri
Copywriters: Raffaele Gobbo, Marco Geranzani
Illustrator: Nicolas Lesaffre
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Highest Rated

gbl's picture

Ogilvy? God, this is bad, really bad. First idea.

gbl
Activity Score 451
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Hibon's picture
Hibon
Activity Score 3734

Simple ideas are the best !

jackmancer2017's picture

Not really, I think the ad is not bad at getting the message across. It's just bad at doing that convincingly.

jackmancer2017
tirthomitro's picture

hey, cool illustration man...

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Non basta una bella illustrazione.
Poor idea.

Guest
fotdot's picture

A little forced.

fotdot
Activity Score 673
Creative Director
shahidali's picture

imposing rather than attractive!

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

elyoshiro's picture

Creo que le faltó a la idea

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

Guest's picture

At first glance it looks like a photograph. Nice illo: eye catching.

Guest
gbl's picture

Ogilvy? God, this is bad, really bad. First idea.

gbl
Activity Score 451
Copy
Guest's picture

At first look it seems that the biker is somewhere in air. I also think the message is not present in the illustration clear enough. What a biker has to do to be noticed? Eat an wonderland cookie?

Guest
han1987's picture

A bit too much to be honest. There are other ways bikers can be noticed. I would like something like flying from one building roof to another.

han1987
Activity Score 13

Find boat transport services on the UK #1 transport marketplace.

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