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Rich

Campaign
Agency Network: 
Published/Aired: 
October 2007

Description

Print advertisement created by Escala, Brazil for Anchieta, within the category: Public Interest, NGO.

Caption

When you run out of pencil, you run out of education.
Donate school supplies and help poor children.

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sumsum's picture

soooo forced! i thought this kind of insight is forbidden since...

sumsum
Activity Score 613
copywriter
Wordnerd's picture

dumb idea. and even if you take it seriously - a pencil doesn't go from sharp to "empty" in the middle of a word

Wordnerd
Activity Score 6692
Copywriter
LisAD's picture

again, I like the concept, but I don't think they found the right lines. besides, the art direction is no good and they could play around with other school supplies that just pencils. pencils are not the source of education and wisdom!

LisAD
Activity Score 446
Art Director |

"the art director says: whatever I say"

BOOBJOB LOOBCANNON's picture

I like these.

Simple and engaging, just the right sort of humour. Maybe a better take out line though, it tells me to donate but not how.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

doworkson's picture

5+5=Poo would have been funnier.

doworkson
Activity Score 242
Copywriter
newfoundheart's picture

great idea, but it would be more realistic if the writting was fading out.... to indicate that the pencil is indeed, running out. Opposed to like the perfectly lead-loaded writting we see right now.

newfoundheart
Activity Score 77
a dreamer, babay.
doworkson's picture

yeah i totally agree with newfoundheart. i didnt even get that it was suppose be the pens running out of ink, i thought it was kids being dumb cuz they dont have enough supplies for education. yeah id go with the pens fading and you see the ink free imprint of the last letter or something.

doworkson
Activity Score 242
Copywriter
but_why's picture

It's a metaphor. It's not supposed to be read so literally - I think it's alright as a concept.

but_why
Activity Score 280
Watford
but_why's picture

Actually the ads are way to forced - like the thought tho.

but_why
Activity Score 280
Watford
tjb1970's picture

these are pretty bad.

tjb1970
Activity Score 492
Creative Director
skeMaMen's picture

The arrow is so wrong, there's the other way to get to the point with unfinished words...

Design with no knowledge about printing, it's not design!

skeMaMen
Activity Score 428
Graphic & Prepress designer |

>>> Designed to be signed...

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