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Agency Network: 
Published/Aired: 
March 2015
Anais Association:  Excuses, 1

Description

Print advertisement created by Saatchi & Saatchi, United Arab Emirates for Anais Association, within the category: Public Interest, NGO.

Caption

86% of women make up excuses to cover for their abusive partner.
Abuse is neither normal, nor alright, and strips you of feeling loved, safe and respected. We can help you stop it now. Before you have to make up another excuse.

Advertising Agency: Saatchi & Saatchi, Dubai, United Arab Emirates
Executive Creative Director: Richard Copping
Art Director: Ion Cojocaru
Copywriters: Andy Daniluc, Simon Rafaghello
Retouchers: Ion Cojocaru, Ahmed Kunamed
Account Manager: Akshaya Sikand
Additional credits: Manuela Mangu, Andreea Gheorghe
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blisteringbarnacles's picture

I don't get it.

blisteringbarnacles
Activity Score 289
O2's picture

Me neither.

O2
Activity Score 362
Copywriter |

There's a universe in every pair of eyes. Explore it.

elmarianchi's picture

when she goes like "i knocked the cupboard", "i fell of the ladder", "i hit a lamppost"... me thinks...

elmarianchi
Activity Score 1253
Copywriter |

it's OK to have an opinion

T.'s picture

Phew. I never got any of that. I thought she just saw her partner as those hard, cold items. As meaningless as romantically strolling along the seaside with a cold lamppost...

T.
Activity Score 1110

What's your ad telling the consumer?

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