Agency Network: 
Published/Aired: 
September 2010
Anaesthesia Lingerie:  Pig

Description

Print advertisement created by Nikotin, India for Anaesthesia Lingerie, within the category: Fashion.

Advertising Agency: Nikotin, Pune, India
Creative Director: Nitin Adake
Art Directors: Nitin Adake, Nikhil kukalwar
Illustrator: Hrishikesh Deshpande
Copywriter: Nitin Adake
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Highest Rated

mr.x's picture

Can someone explain...

mr.x
Activity Score 998
Forsbergs Skola
mr.x's picture

Can someone explain...

mr.x
Activity Score 998
Forsbergs Skola
Billoughsby's picture

I think it's an attempt to visualize that moment when the underwear this store sells is first seen on a model, and knocks you back hard with a Tex Avery-style recoil. One can almost hear the sirens, the anvils crashing into pavement and the wolf whistles. I would give it points specifically for showing something in a sexy lingerie ad besides, well, the usual and obvious.

Billoughsby
Activity Score 5160
Art Director |

That's it.

miko1aj's picture

ok i read it. but
WHY they're not finished?
It's something i can't catch.

miko1aj
Activity Score 3086
Billoughsby's picture

My personal opinion is that the "unfinished drawing" is a stylistic decision -- an artsy touch -- and not relevant to the concept. So I don't really catch it either, beyond that.

Billoughsby
Activity Score 5160
Art Director |

That's it.

miko1aj's picture

ok. thnx.

miko1aj
Activity Score 3086
whatthefudge's picture

I'd rather be aroused than humoured when it comes to sexy lingerie.

whatthefudge
Activity Score 1266
dean viii's picture

fail.

dean viii
Activity Score 1704
Creative Director
Boxey's picture

Bad campaign.

Boxey
Activity Score 8879
Melaleuca In-House
adbot's picture

I think the clue for their thinking here is in the name of the company: "anaesthesia". Maybe the animals represent males who are anaesthetized—knocked out—by a woman wearing the product. Although why the animals are fully illustrated first from sketches is something that I can't figure out... maybe it was just a style choice without conceptual support.

adbot
Activity Score 42
Deepinheart's picture

Agreed.

Deepinheart
Activity Score 24
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