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Jaguar

Campaign
Agency Network: 
Published/Aired: 
July 2012
Ana Derme:  Jaguar

Description

Print advertisement created by Pro>Target, Brazil for Ana Derme, within the category: Health.

Caption

Not all species enjoy spots

Advertising Agency: Pro>Target, Novo Hamburgo, Brazil
Creative Director: Gilberto Jacobus Basualdo
Art Director: Gilberto Jacobus Basualdo
Copywriter: Ricardo Piagetti Müller
Illustrator: Diego Cunha / StudioMe
Photographer: André Hilgert / StudioMe
Additional credits: Rafaela Spilimbergo, Mariana Bier, Thaís König, Antonio de Luccia
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Siddarth Basavaraj's picture

The 'WOW' campaign!

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

Milan Solanki's picture

like it

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
hasalaka.th's picture

great campaign. This one is the best.

hasalaka.th
Activity Score 288
mediamax
Feysless's picture

the series is actually really good

Feysless
Activity Score 2616
Art Director |

groovy baby!

Hadrons's picture

"Not all species enjoy spots"

Question for the copywriter:
What other species are that you KNOW enjoy their spots??

Both "Nature" and "Scientific American" magazines are anxious (indeed they are actually holding their collective breath)
for your response. You, the copywriter.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

robthelad's picture

Totally agree. Nonsense.

robthelad
Activity Score 120
Copywriter at Mobious Ltd & Rare Bit Ltd
Milan Solanki's picture

On the contrary it makes perfect sense. Spot on other animals make them look pretty, but the fact is totally opposite in case of humans; as simple as that.

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
robthelad's picture

Women are animals?

robthelad
Activity Score 120
Copywriter at Mobious Ltd & Rare Bit Ltd
Milan Solanki's picture

I didn't mean it that way, still FYI all of us are social animals; 4th grade science

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
Hadrons's picture

Dear Mr. Solanki. the operative verb was "enjoy".
Please pay more attention to the copy in the comment .
Focus is important in some parts of our profession.
Sincerely yours.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Milan Solanki's picture

ok, i don't want to get into any swordplay, so let's just agree to disagree
Plz, nobody take it personally, after all opinions are bound to differ : )

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
STYLEandPROFILE's picture

Nice try. Enjoy the fail.

STYLEandPROFILE
Activity Score 34
Art Director
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