Lacoste

Campaign
Agency Network: 
Published/Aired: 
August 2014
Amway:  Lacoste

Description

Print advertisement created by SmartNewSolutions, Russia for Amway, within the category: House, Garden.

Caption

Incredibly natural colors of your favourite clothes.

Advertising Agency: SmartNewSolutions, Moscow, Russia
Creative Director: Anton Ten
Art Director: Maxim Kulemza
Copywriters: Anton Klepov, Anna Zolotareva
Designer: Artem Kuzmichev
Account Director: Natalia Falina
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Highest Rated

@minas_mars's picture

If you don't read the title of the ad you don't get it. I don't think the title's going to appear in a magazine.

@minas_mars
Activity Score 1814
Art Director at TBWA |

I'm gonna try say something positive

cvchitale's picture

wonderful!!!

cvchitale
Activity Score 1418
Copywriter
damnson's picture

Cool I guess.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

@minas_mars's picture

If you don't read the title of the ad you don't get it. I don't think the title's going to appear in a magazine.

@minas_mars
Activity Score 1814
Art Director at TBWA |

I'm gonna try say something positive

Dzsoi's picture

I agree, no way people will decode it.
Moreover, I would think of natural blue color because it is all over the ad.

Dzsoi
Activity Score 8603
Copywriter
JBLee's picture

If that tail means the brand we all know laXXXXX It's good

JBLee
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