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Traffic

Campaign
Agency Network: 
Published/Aired: 
November 2008
Amtrak:  Traffic

Description

Print advertisement created by Arnold, United States for Amtrak, within the category: Transport.

Advertising Agency: Arnold Worldwide, Washington, USA
Chief Creative Officer: Woody Kay
Associate Creative Directors: Lisa Biskin
Art Director: Tracy Nenna
Copywriters: Lisa Biskin
Photographer: Jim Smithson
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Highest Rated

theanc's picture

OK.

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

dsklan's picture

no traffic because no one takes the train.

dsklan
Activity Score 1926
Art Director at homeshop
Guest's picture

hahaha good point! :)

Guest
indo's picture

correct, nice idea

indo
Activity Score 72
Creative Director at creative /FA and production. University of Lagos (Unilag)
SandMan69's picture

Breakdowns? What Breakdowns?...oh right, THOSE breakdowns.....never mind. Looks nice those.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

Woody Kay rules. Anybody who says anything against him shall be strangled with piano wire, then buried in lime and covered in bleach. (Hey, Woody. Bob.)

Guest
sush's picture

hmmm

sush
Activity Score 566
creative writer and organizer |

sue

Guest's picture

here's the railroad that's shipping jobs out of america. good job, arnold.

Guest
ivan's picture

What are you referring to?

ivan
Creative Director at Ads of the World
Guest's picture

...the railroad tracks.

Guest
Guest's picture

Is this campaign real? If you look at them as a whole there really is no strategic link. It's just a bunch of lines.... what exactly are they saying here?

Guest
Guest's picture

test comment

Guest
Jet Propulsion Lab's picture

Oh, I totally agree with you there.

Anyone else?

Jet Propulsion Lab
Activity Score 10679
Copywriter
jdstr8's picture

this would be better without the first part of the headline.

jdstr8
Activity Score 64
student - miami ad school |

-an opinion, assimilated, is one wasted.

theanc's picture

OK.

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Guest's picture

Idea? What idea?

Guest
Guest's picture

unbelievably straight/boring.

Guest
Guest's picture

I take it I'm the smartest here because I "understand" this ad. I conclude, it is brilliant.
Its perfectly structured too, everything in the ad means something concrete.
Notice "traffic" in a smaller font size compared to "what traffic?"
Then notice the landscape distant (looking small) compared to the magnified railway.
Distant and "busy?"
All the ad is trying to say in the visual is this, what is outside the railway ring is traffic.

Guest
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