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Live Your Best Life

Agency Network: 
Published/Aired: 
December 2019
Amstel: Live Your Best Life
Amstel: Live Your Best Life
Amstel: Live Your Best Life
Amstel Print Ad - Live Your Best Life
Amstel Print Ad - Live Your Best Life
Amstel Print Ad - Live Your Best Life

Description

*Owambe - A large, grandiose party thrown by Nigerians, especially Yoruba Nigerians that involves a lot of food, dancing, loud music, and spraying (Nigerian term meaning the act of throwing money on a dancing person).

Amstel logo's familiar red and white becomes the landscape/platform for active celebration, beaming the spotlight on the very common activities during Christmas celebration in Nigeria thereby taking it from something merely aesthetic to something really meaningful that Nigerians can relate to, supporting the brands philosophy.

Print advertisement created by Leo Burnett, Nigeria for Amstel, within the category: Alcoholic Drinks.

Advertising Agency: Leo Burnett Lagos, Lagos, Nigeria
Creative Director: Sinmisola Hughes-Obisesan
Art Director: Aladeniji Olumaiye
Illustrator: Aladeniji Olumaiye
Copy Writer: Adebola Adegbulugbe, Opeyemi Odusola
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