Agency Network: 
May 2016
AMRI:  Needle


Print advertisement created by Ogilvy, India for AMRI, within the category: Public Interest, NGO.


Before the symptoms of Parkinson's get out of hand, come to us.
AMRI Hospitals

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Directors: Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Directors: Partha Chowdhury, Altaf Hussain
Copywriters: Sumanto Chattopadhyay, Alka Adhikari
Photographer: Sanjib Ghosh
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Guest's picture

Nice compaign

just write's picture

i like this idea.. this one is is the best....

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

I assume you are trying to demonstate the degenerative effects on the nervous system of Parkinson's - so do you seriously expect a Parkinson's suffer to be able to spread needles out so elegantly between two fingers?


The ads also appear to be making a joke out of the condition, which I think, as some people have pointed out her, could be considered offensive.

funky_frogii's picture

i think this happens to every old dosen talk much about the disease

Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything" |

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