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Needle

Campaign
Agency Network: 
Published/Aired: 
May 2016
AMRI:  Needle

Description

Print advertisement created by Ogilvy, India for AMRI, within the category: Public Interest, NGO.

Caption

Before the symptoms of Parkinson's get out of hand, come to us.
AMRI Hospitals

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Directors: Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Directors: Partha Chowdhury, Altaf Hussain
Copywriters: Sumanto Chattopadhyay, Alka Adhikari
Photographer: Sanjib Ghosh
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Guest's picture

Nice compaign

Guest
just write's picture

i like this idea.. this one is is the best....

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

I assume you are trying to demonstate the degenerative effects on the nervous system of Parkinson's - so do you seriously expect a Parkinson's suffer to be able to spread needles out so elegantly between two fingers?

!!

The ads also appear to be making a joke out of the condition, which I think, as some people have pointed out her, could be considered offensive.

Guest
funky_frogii's picture

i think this happens to every old women....it dosen talk much about the disease

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

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