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Mathes

Campaign
Agency Network: 
Published/Aired: 
May 2016
AMRI:  Mathes

Description

Print advertisement created by Ogilvy, India for AMRI, within the category: Public Interest, NGO.

Caption

Before the symptoms of Parkinson's get out of hand, come to us.
AMRI Hospitals

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Directors: Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Directors: Partha Chowdhury, Altaf Hussain
Copywriters: Sumanto Chattopadhyay, Alka Adhikari
Photographer: Sanjib Ghosh
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Highest Rated

hbhagat's picture

The title AMRI: Mathes OR it is MATCHES?......phuuu

hbhagat
Activity Score 26
Illustrator at Art Director/Graphic Designer |

Harikrishna Bhagat

veli's picture

cool

veli
Activity Score 226
Art Director at Art Director Intern at Goodby, Silverstein & Partners
DarkSide's picture

This is easier.
The correct metaphor would be if it was harder

DarkSide
Activity Score 1066
Other
Guest's picture

please remove these naive and insensitive ads

Guest
morse's picture

Care to explain why they are insensitive?

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

You're stupid! Ask, ask, and ask...

Guest
Guest's picture

It's a good ad. There's nothing more to say about that

Guest
Guest's picture

DarkSide is right! This way it's easier, the metaphor is not correct.

Guest
Guest's picture

I reckon some people will think these ads are making a joke out of a disability - and that's not good

Guest
Guest's picture

Ladies and gentlemen. These ads fail not because they are insensitive, but because they tell us NOTHING that we don't already know. Parkinsons gives you tremors? No way. Quick - tell The Lancet. My mother has Parkinsons. I may have Parkinsons. The only way that these ads offend me is that they are so bland.

And the line? 'out of... hand'... come on kids.

Guest
Guest's picture

And they're insensitive. And they're offensive.

Guest
hbhagat's picture

The title AMRI: Mathes OR it is MATCHES?......phuuu

hbhagat
Activity Score 26
Illustrator at Art Director/Graphic Designer |

Harikrishna Bhagat

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