Agency Network: 
Published/Aired: 
June 2010
Amnesty International:  Stools
Amnesty International Print Ad -  Stools

Description

Print advertisement created by TBWA, Turkey for Amnesty International, within the category: Public Interest, NGO.

Caption

In Sudan, Nigeria, Uganda, Myanmar, Iran and Saudi Arabia children are still being executed. Join the fight at amnesty.org.tr

Advertising Agency: TBWA\Istanbul, Turkey
Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Art Director: Burak Kunduracioglu
Copywriter: Volkan Karakasoglu
Photographer: Serhat Bayram
Account Manager: Ozlem Hanoglu
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takyuz's picture

two chairs are ok, but the shoes. They are adult.

takyuz
Activity Score 120
Creative Director
Dzsoi's picture

Maybe they are so poor the kid has to wear his father's old shoes. Just an interpretation.

Dzsoi
Activity Score 8563
Copywriter
Guest's picture

maybe he wanted to show that kids in these countries always wear clothes adults left.

Guest
SAM75's picture

@ TAKYUZ: It's exactly what I was going to say.

SAM75
Activity Score 220
Hiperion's picture

exactly, execution is a crime

Hiperion
Activity Score 3092
Creative Director at zinkproject Valencia
alec eiffel's picture

the children who are executed are not 5 years old. its funny to expect them to wear children shoes.

alec eiffel
Activity Score 30
Copywriter at ddb&co
Guest's picture

I believe tallness is not the correct way to show that he/she's a kid. Unless the kid is 5 years old. In every country, most of 15 year olds are taller than 50 year olds. Once again, "short" does not mean "children".

Guest
Dzsoi's picture

Agree.

Dzsoi
Activity Score 8563
Copywriter
Local Hero's picture

I believe tallness is not the correct way to show that he/she's a kid. Unless the kid is 5 years old. In every country, most of 15 year olds are taller than 50 year olds. Once again, "short" does not mean "children".

Local Hero
Activity Score 15
Guest's picture

That's a guy up there. Not a kid. Unless he's Yao Ming's kid.

Guest
cef's picture

i think it makes sense. there might be a connection between tallness and being kid. It might be better if the style of the shoe is more younger, such a sport shoe.

cef
Activity Score 505
Copywriter
Critic's picture

The shoes don't look like teen's either. Must be execution error.

Critic
Activity Score 265
Copywriter at Slow shutters
Guest's picture

shoes man shoes!

Guest
Guest's picture

maybe wrong photo angel...

Guest
corporal_hicks's picture

Could be without pants and thinner legs in that shoes.
Execution needs improvement..

corporal_hicks
Activity Score 361
Art Director
Guest's picture

is it suicide or execution ?

Guest
Guest's picture

There's nothing creative about this ad. It's just stating a fact: Children are being executed, then showing a picture of someone (a child) about to be hung. Where's the creative? Where's the big idea? Where's the concept?

Guest
Paloma's picture

I agree that shoes and pants don't look like children's clothes.
I understand that in most countries 15 y old kids are tall and wear older people stuff, but we are speaking to people of our areas and a lot of them will think that it's an adult on the chear.
Casting and clothes don't work

Paloma
Activity Score 523
Paloma's picture

the two stools work perfecly

Paloma
Activity Score 523
Guest's picture

Nice ad, I think he should be wearing kids shoes for quicker read, regardless of the fact that he probably wears adult shoes because he's poor.

Guest
CrackerJackFlash's picture

The idea is still there

CrackerJackFlash
Activity Score 19518
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

Guest's picture

Living in Africa I can tell you that the conditions force children to wear whatever worn out stuff handed down to them from older siblings or parents. So it's really not surprising that the pants and shoes look adult. More importantly the idea is solid and communicates the strife in the said places as well...

Guest
iblyss's picture

Kes kon sen fou de ses chaussures! tout un débat pour ça... MDR

iblyss
Activity Score 24
Copywriter
Guest's picture

To me this looks like a kid commiting suicide and wearing adult shoes. Not clear at all.

Guest
bvital's picture

creative itself offensive

bvital
Activity Score 194
Art Director at employed |

bvital
http://be.net/javednz

luCCia's picture

I think the thing is that even children's shoes are worn out because they don't usually buy new shoes appropriate for their age. They either use their parents' shoes, or get (or even steal) worn shoes. Or maybe this young guy was executed for robbing or killing a man and taking his clothes, cs he had nothing to wear. In fact, you need to have experience to start making really good ads. The main idea of this ad is I think to urge people to vote for amnesty for juvenile delinquents, as they have really hard life and don't deserve execution.

luCCia
Activity Score 3
Graphic Designer at NDU |

ads graphics

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