See no evil, 5

Agency Network: 
September 2008
Amnesty International:  See no evil, 5


Focus on the red cross for 30 seconds. Tilt your head back and stare at the ceiling, slowly blinking your eyes.

Print advertisement created by Lins, Malaysia for Amnesty International, within the category: Public Interest, NGO.

Advertising Agency: Lins, Malaysia
Creative Director: Eugene Yap
Art Directors: Eugene Yap, Yin Sau Lun
Copywriter: Sueann Kong
Illustrator: Chris, Azman & Anson
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Highest Rated

marcelosantos's picture

Muito boa mesmo.
Foi até premiada aqui no Brasil no ano passado.

Activity Score 2
Skor's picture

This is bloody cool...!!! Except it doesn't give instructions on the ad itself.... so it would make no sense to people....

Activity Score 208
picopalqlea's picture

im sorry its not working for me. Still sleepy. What im supose to see?

Activity Score 999
thirty6chambers's picture

damn gimmicks again...

Activity Score 1464
Art Director
iT-iS-i's picture

Yes way, it F*&%ing works and its F%#@ing freaky...

Bath yourself in gold-dust then i'll believe you're filthy rich.

Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

pacciotti's picture

behold the future, ads that come with instruction manuals...

Activity Score 19
publicis romania
alvinpck's picture

Good one, Eugene. But average people would not get it without an instruction.


Activity Score 1463
Art Director
regrat's picture

it only takes 30 seconds to stare...

Activity Score 304
Creative Director
artiam's picture

thats ridiculous..why not put the instructions on the ad itself?

Activity Score 123
act's picture

See no idea?

Activity Score 535
Art Director
consolidated.db's picture


This is all in the execution.

Smells like a scam to me.

Activity Score 545
Copywriter at Ad Land
kareena's picture

it's a bit gimmicky, but the main fault is that doing an ad for A.I. is an opportunity to tell people something they don't know, or make them look at something in another way, and certainly an opportunity to motivate me to do something.
but to just show world leaders and imply/remind you they're bad is really not enough.

Activity Score 39
Creative Director
Abhishek Borde's picture

scam of LIVE AND DEAD campaign

Abhishek Borde
Activity Score 26
Four Season Advertising
EGGO's picture

How many more ideas are we going to take straight from other things? I'm so used to seeing the Jesus Optical Illusion that this ad wouldn't make me think of Amnesty International. In fact, if I did pay attention I may remember them for something else.

Activity Score 354
Other |

You have to hate advertising in order to truly love it.

artdirectoredwardbutstudiovisualizer's picture

Long Yun Siang resign!!!

Activity Score 136
Graphic Designer at Saatchi
gmint7's picture


i see dead people

Activity Score 2675
Art Director at ad grad @ S Francisco |


MDagher's picture

what about other people who saw the image and still did not see the evil in it... a political ad with a manual :))) come on people...

Activity Score 36
Creative Director at Academy of art University |

Creative Director

picktokyo's picture

I see fuckin boring ad. And my eyes hurt!!!

Activity Score 1404
Copywriter at JWT
Wyvie's picture

Lol, he looks like my dad (luckily, my dad isn't a nice bloke either).

Cute idea, but you guys are right, it does need instructions around it somewhere. Otherwise you just look at this reversed image and go "wtf mate?".

Activity Score 76
marcelosantos's picture

Muito boa mesmo.
Foi até premiada aqui no Brasil no ano passado.

Activity Score 2
G.J.'s picture


1. What action we want audience to take - since it's an Amnesty Ad. Message: See no evil - don't ignore these people? see if i had to assume, that means it's not clear enuf, i believe.

2. Would people/judges stare long enuf, then turn to a white wall to see the face without instructions?

Something there though, if more thought was put into it, hmmm, it would have been quite amazing, seeing the actual face of that person.

No matter wat u do,
33% of the people will love it,
33% of the people will hate it,
And rest won't give a #@%#.

Activity Score 149
Copywriter |

No matter wat you do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a fcuk.

Javier Ramírez's picture

Viejo recurso, vieja idea. De hecho, como dijeron antes, no hay idea...solo una ejecución.
Buen punto también que las instrucciones no estén en la pieza.

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

slip's picture

Get out now. In Jesus name.

Activity Score 919
designer |


Guest's picture

Que mierda se supone debe uno ver??? estupidos y retorcidos publicistas modernos! publicidades eran las de antes, casi todas las de hoy dia es son un sinfin de incoerencias que no llevan a nada

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