See no evil, 2

Agency Network: 
September 2008
Amnesty International:  See no evil, 2


Focus on the red cross for 30 seconds. Tilt your head back and stare at the ceiling, slowly blinking your eyes.

Print advertisement created by Lins, Malaysia for Amnesty International, within the category: Public Interest, NGO.

Advertising Agency: Lins, Malaysia
Creative Director: Eugene Yap
Art Directors: Eugene Yap, Yin Sau Lun
Copywriter: Sueann Kong
Illustrator: Chris, Azman & Anson
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capywriter's picture

some remarks...

- why is the 'Focus on the red...' sentence not mentioned in the ad itself? It doesn't work without it.

- it works, I clearly saw an Asian's face, was it Kim Jong Il? But then what does this ad actually want to tell me?

- Kentucky Fried Chicken is not gonna be happy with this

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