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Poverty is modern

Agency Network: 
Published/Aired: 
October 2009
Amnesty International:  Poverty is modern
Amnesty International Print Ad -  Poverty is modern

Description

Print advertisement created by Air, Belgium for Amnesty International, within the category: Public Interest, NGO.

Caption

Poverty is modern
Poverty is a human rights violation. Demand dignity on www.1millionclicksagainstpoverty.org

Advertising Agency: Air Brussels Belgium
Creative Director: Gregory Ginterdaele, Marie-Laure Cliquennois
Creatives: Marine Vincent, Quentin Watelet
Illustrator: E boy
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jackmancer2017's picture

awesome pixel art

jackmancer2017
Guest's picture

Reminds me of the Miami Ad School Web site.

Guest
Martijn's picture

I don't understand! The want it to make 'modern' by giving it an old school art direction?

E Boy is so 1997!

Martijn
Activity Score 1876
Copywriter at nurun |

https://twitter.com/Martijndotfr

Guest's picture

We fully agree!

Guest
Guest's picture

What is Air Brussels doing????

Guest
Guest's picture

the site doesn't exist.

fake ad FAIL.

Guest
Martijn's picture

The site does exist, but doesn't work. They forgot a c in the url: http://www.1millionclicksagainstpoverty.org/

Martijn
Activity Score 1876
Copywriter at nurun |

https://twitter.com/Martijndotfr

ivan's picture

Thanks! Agency resent the ad and fixed the error. Members spotting typos all the time should be getting payments for the proof reading services soon. :)

ivan
Activity Score 12
Creative Director at Ads of the World
Martijn's picture

Right! Or let me do some freelance work for them. I promise I'll do better then this!

Martijn
Activity Score 1876
Copywriter at nurun |

https://twitter.com/Martijndotfr

bootchec's picture

Exactly! They actually have said: Poverty is old school. And that's what they clearly didn't want to imply.

bootchec
Activity Score 34
Chief Creative Officer at HellYeah!
Guest's picture

Modern...?? Old shcool yeah ;-)

Guest
mikeelrapido's picture

Great!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
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Guest's picture

Where is Wally? er... the concept?

Guest
Guest's picture

what are they saying here? Poverty is modern? wtf?

fail.

Guest
helldog's picture

e-boy es genial

helldog
Activity Score 56
ECBC
noisyhk's picture

haha... really high coordination art work... love to see it :)

noisyhk
Activity Score 48
martois's picture

yep, e-boy have certainly carved their own isometric pixel style niche. Lots of illustration time in this i expect and copy paste of course! Can only really work for magazine advertising as you have to scrutinise the imagery to see the hidden messages/concepts, that said its always a pleasure to see.

martois
Activity Score 67
Creative Director at Carbon Creative |

Carbon neutral branding, graphic design, web design and digital agency based in Manchester UK | www.carboncreative.net

Graphic design Manchester | Website design Manch

Guest's picture

Ehhh...stupid to read the so-called hipster I-know-my-background-bla-bla in relation to this campaign; ofcourse it's modern, it's on the internet, or already forgot about that fools? Eboy; pixels; computer-screen; inernet; hello? ...knowing E-boy since 1997; wow, you're someting special. Great campaign, good concept, nice execution.

Guest
Guest's picture

one of the most dirtiest organisation in the world is amnesty international .
the are very good to critics israel but never arab country .
the dirty as some can be dirty one sided . like united nation .
never criticized american police or any america violation of the law or European country
no any Palestinian organisation that kill Israeli the support murder . amnesty international . pinko communist that support murder.
amnesty international . is about; making money. lieing .and murdering israeli.

greenfeld

Guest
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