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Picture, 4

Campaign
Agency Network: 
Published/Aired: 
January 2008
Amnesty International:  Picture, 4

Description

Print advertisement created by Unitas, Chile for Amnesty International, within the category: Public Interest, NGO.

Advertising Agency: Unitas/RNL, Santiago, Chile
Creative Director / Art Director / Copywriter: Pancho González
Illustrator / Photographer: Josefina Pro
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Sharp's picture

Very very nice.

Sharp
Activity Score 216
Art Director
wildbore's picture

...and effective!

wildbore
Activity Score 749
Creative Director at - - -
BOOBJOB LOOBCANNON's picture

Hard hitting and makes good sense. Well art directed too.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

salvarredy's picture

Muy buena campaña, directo al punto..

SALVA.
www.juansalvarredy.com
www.flickr.com/alohasalva

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

Maui's picture

whaaaaat???

Maui
Activity Score 58
Art Director
maxface's picture

si, me gusta!

maxface
Activity Score 10
Art Director at Unitas / RNL |

Michael Burgos Adam

bknowlden's picture

It's really great art direction and I love the subtlety of the Amnesty flame igniting the image, but my only criticism is that burning pictures kind of insinuates a cover up...

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Hoffenstaader's picture

the only message i see here is: destroy the evidence, pretend it never happened.

Hoffenstaader
Activity Score 28
Copywriter
Charlie Pratt's picture

Wowww. Good stuff. Hoffenstaader, I see what you mean, but I think context is king in this piece. I think most people will understand what the message is.

http://www.charlieprattdesign.com

** NEW WRITING PROJECT **
http://www.corporatepoets.com

Charlie Pratt
Activity Score 427
Artist's picture

nothing... :(

Artist
Activity Score 27
creative
sloppy4's picture

nice, if not trite and familiar idea of using the flame of the logo.

but i'm not certain amnesty international had anything to do with the actual releasing of these photos, or more importantly, revealing these event to the world.

can they give themselves credit for this? in theory only maybe.

sloppy4
Activity Score 1492
JGCreative's picture

Sorry But I can't Jump on the bandwagon with these series. I think its to graphic and people (unfortunately) don't respond well to that.

JGCreative
Activity Score 58
Art Director at Creative Intelligence
360 grados's picture

muy buena pieza. nice, nice, nice, nice.

que muestren las barbarides que acontecieron en Guantanamo y toda carcel del mundo.

360 grados
Activity Score 305
Graphic Designer
Desi's picture

Are you buring the evidence :)

Desi
Activity Score 1042
Saatchi Makak's picture

Search me.

Saatchi Makak
Activity Score 246
Singapore
pistun's picture

Burn the photos!!! That's what i get from this.

I seem to recall a better campaign for AI where the candle logo was burning ropes binding someone's hands together, etc. I think i saw it in the print shortlist gallery at Cannes last year.

pistun
Activity Score 21
US
getconnected2001's picture

Will it actually bring any change?

http://indianadsblog.blogspot.com/
Amit Singh

getconnected2001
Activity Score 987
Art Director at New Delhi
chinaski's picture

First, using the logo as a candle to burn something was done. It was burning the hand ties of some guy. So it was for something positive.
Second, the use of flame in this case is negative. It's like burning Mein Kampf. You can't fight with what you hide.

chinaski
Activity Score 951
Copywriter
Perry Mason's picture

HECHO, HECHO, HECHO.
Oro en Cannes hace 4 años. Y otra campaña IGUAL de Malasia hace 2 años consiguió un metal también en Cannes.

Buuuuuuuuuuuuuuuuu!!!!!!!!!!!!!!!

Perry Mason
Activity Score 26
white widow's picture

ponga los links compadre, si no no hable mejor

white widow
Activity Score 137
Art Director
in the name of ad's picture

nice execution... that's all. I'm tired of the linked logo and image now...

in the name of ad
Activity Score 456
copywriter
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