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Pencil, 4

Campaign
Agency Network: 
Published/Aired: 
December 2012

Description

Print advertisement created by Cossette, Canada for Amnesty International, within the category: Public Interest, NGO.

Caption

Sharpen your pencil.

Advertising Agency: Cossette, Montréal, Canada
Creative Directors: Antoine Bécotte, Christian Desrosiers
Art Director: Alexandre Jutras
Copywriter: Mélanie Delisle
Account planner: Olivier Charbonneau
Photographer: Olivier Staub / La Cavalerie
Producer: Émilie Heckmann / La Cavalerie
Retouching: Benoît Côté / La Cavalerie
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Highest Rated

jackmancer2017's picture

It's not the point - the thing is the pencil gets shorter when you write with it, making the badguys disappear. If I'm not mistaken.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
hill's picture
hill
Activity Score 65
Art Director
seb lafaye's picture

Not.

seb lafaye
Activity Score 1002
Art Director
seb lafaye's picture

Not.

seb lafaye
Activity Score 1002
Art Director
helvet.lang's picture

weird to write with a pencil, cause that's something you can erase...

helvet.lang
Activity Score 170
Copywriter |

-just my opinion-

dsklan's picture

thats the point!

dsklan
Activity Score 1926
Art Director at homeshop
jackmancer2017's picture

It's not the point - the thing is the pencil gets shorter when you write with it, making the badguys disappear. If I'm not mistaken.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
helvet.lang's picture

yes jaap, i could see that. I'm just guessing that AI doesn't want this writing marathon thing erased the day after...

helvet.lang
Activity Score 170
Copywriter |

-just my opinion-

adman24's picture

Very nice work!

adman24
Activity Score 3
Art Director at Freelancing
Andrej Troha's picture

Half baked.

Andrej Troha
Activity Score 613
Shawali's picture

If you keep sharpening the pencil, the bad guys will disappear, but in time, the victim will be gone too.

The perfect illustration of the proverb "the road to hell is paved with good intentions".

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kleenex's picture

Love the concept...

kleenex
Activity Score 55243
Web Designer/Developer
Rider's picture

The act of writing with a pencil implies that it will have to be sharpened. If a scene that portrays injustice is printed onto a pencil, it will inevitably be eroded as the pencil is gradually sharpened. The more you write about injustice, the more it disappears :)

Rider
Activity Score 12
Art Director at Freelancer
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