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Pencil, 3

Campaign
Agency Network: 
Published/Aired: 
December 2012

Description

Print advertisement created by Cossette, Canada for Amnesty International, within the category: Public Interest, NGO.

Caption

Sharpen your pencil.

Advertising Agency: Cossette, Montréal, Canada
Creative Directors: Antoine Bécotte, Christian Desrosiers
Art Director: Alexandre Jutras
Copywriter: Mélanie Delisle
Account planner: Olivier Charbonneau
Photographer: Olivier Staub / La Cavalerie
Producer: Émilie Heckmann / La Cavalerie
Retouching: Benoît Côté / La Cavalerie
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Highest Rated

Rider's picture

The act of writing with a pencil implies that it will have to be sharpened. If a scene that portrays injustice is printed onto a pencil, it will inevitably be eroded as the pencil is gradually sharpened. The more you write about injustice, the more it disappears.

Rider
Activity Score 12
Art Director at Freelancer
hill's picture
hill
Activity Score 65
Art Director
adman24's picture

I really love the idea.

adman24
Activity Score 3
Art Director at Freelancing
Rider's picture

The act of writing with a pencil implies that it will have to be sharpened. If a scene that portrays injustice is printed onto a pencil, it will inevitably be eroded as the pencil is gradually sharpened. The more you write about injustice, the more it disappears.

Rider
Activity Score 12
Art Director at Freelancer
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