March 2018
Amnesty International: PAIN-TINGS
Amnesty International Print Ad - PAIN-TINGS


Idea: Amnesty International will take a stand against Domestic Violence by using art to show the damage caused to women.

Execution: On International Woman's Day, in different museums around the world, we will replace famous paintings of women with copies of those paintings showing bruises and wounds on the women’s faces and bodies. By doing this, we will spark global conversation about epidemic of violence against women and provide help for victims of domestic violence.
Each painting will be accompanied by cards with ways that women can get help by contacting Amnesty International.

Print advertisement created by Miami Ad School, Germany for Amnesty International, within the category: Public Interest, NGO.

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