Agency Network: 
Published/Aired: 
December 2009
Amnesty International:  Obama

Description

Print advertisement created by JWT, Spain for Amnesty International, within the category: Public Interest, NGO.

Advertising Agency: JWT Barcelona, Spain
Executive Creative Director: Alex Martínez
Creative Director: Carles Puig
Art Director: Ferran Mendizàbal
Copywriters: Oscar Galán, Mireia Vila
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SoniaBlade99's picture

Cool

SoniaBlade99
Activity Score 12
brandingworthspreading's picture

Beautiful.

brandingworthsp...
Activity Score 646
Copywriter at brandingworthspreading.com |

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cboccia's picture

Powerful demonstration of the power of a signature. Love it.

--
Casey Boccia
Carton Donofrio Partners
StopTheAdness.org

cboccia
Activity Score 24
Copywriter
atb2005's picture

Very powerful indeed. Kudos to JWT, Spain for doing this campaign!

atb2005
Activity Score 13547
Lizaad's picture

Brilliantooo!

Lizaad
Activity Score 146
Art Director at Verdant Zeal
Marlus Lau's picture

I believe 2 would be capitals and 3 horizontals, would it not?

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
andyStock's picture

Yes - I can't see the capitals? Apart from the B & O, but who signs their names and uses lower case letters for the start of their christian & surnames?

Even so, I like the idea still.

andyStock
Activity Score 666
Latin Lover's picture

I really like this campaign, is new way to talk about signatures. Contratz!

Latin Lover
Activity Score 23
rolling.stone's picture

best of the bunch

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

should be worded:
Your signature says a lot about you.
What you sign says even more.

Better parallel construction and flow.

Guest
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