Mohmmad

Campaign
Agency Network: 
Published/Aired: 
June 2016
Amnesty International: Mohmmad

Description

Print advertisement created by Y&R, Chile for Amnesty International, within the category: Public Interest, NGO.

Caption

The youngest war veterans are in Syria. Help us help them.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Directors: Alvaro Becker, Francisco Cavada
Photographer: Jota Velásquez / Vlqzphoto
Retoucher: Silvana Mercado
Art Directors: Sergio Araya, Sergio Edwards
Copywriters: Jaime Díaz, Patricio Reyes
Creative Director: Emerson Navarrete
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Highest Rated

Notorious's picture

It super provokes me to see a campaign that is not based on realistic insights Winning in cannes lions. Really feel sorry for real Syrian children who have to put up with this ad as it doesn't reflect their real struggle. Feel sorry too for Y&R Chile as I'm sure right now they're indulging in celebrations after winning an award with this nonsense. Mostly however, I feel sorry for Cannes Lions for being the hub for all advertising nonsense in the world.

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Liviu's picture

great campaign

Liviu
Activity Score 4377
Notorious's picture

It super provokes me to see a campaign that is not based on realistic insights Winning in cannes lions. Really feel sorry for real Syrian children who have to put up with this ad as it doesn't reflect their real struggle. Feel sorry too for Y&R Chile as I'm sure right now they're indulging in celebrations after winning an award with this nonsense. Mostly however, I feel sorry for Cannes Lions for being the hub for all advertising nonsense in the world.

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

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