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Lukashenko

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

Print advertisement created by Euro RSCG, Czechia for Amnesty International, within the category: Public Interest, NGO.

Caption

50 years together with you cutting down the voice of oppression

Advertising Agency: Euro RSCG, Prague, Czech Republic
Creative Directors: Pavel Sobek, Eda Kauba
Art Director: Jakub Kolarik
Copywriter: Pavel Sobek
Illustrator: Martin Kubac
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Highest Rated

macnell's picture

no

macnell
Activity Score 169
m0g's picture

Surely Amnesty protects voices? I'd have thought Amnesty would be cutting ^out^ those who silence voices.

m0g
Activity Score 6
pierrelastname's picture

mmm no.

pierrelastname
Activity Score 2869
Copywriter
macnell's picture

no

macnell
Activity Score 169
gadgets's picture

simply NO

gadgets
Activity Score 1063
dsklan's picture

no more amnesty and cakes

dsklan
Activity Score 1926
Art Director at homeshop
miko1aj's picture

My voice is "pro this ad". I like the execution and the message, although Amnesty's role in the process is hyperbolically overrated. I wonder what Amnesty did to cut off Lukaszenko from the EU policy.

miko1aj
Activity Score 3086
Hadrons's picture

I don't care much (to put it mildly) for mixing amnesty intl. with cakes or any other baked goodies.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture

nice looking cakes, but the idea is not that great at all.

kleenex
Activity Score 52706
Web Designer/Developer
mitali prasad's picture

what's the connection between cake and amnesty?

mitali prasad
Activity Score 458
General Manager
CuriousPencil's picture

"Cutting down" or even 'cutting through' the voice of oppression, can be cut into ribbons by the client's second name: international. In zero way does this work in any other language than English, in which it works marginally above zero, with a little head-scratching.

The fatality of this suicidal campaign comes from the stupidity of making oppression look sweet. FINE, you're celebrating, GOOD that you've been doing this for 50 years. But a cake? I'm going to have to curse in caps here.

WHERE ARE THE FUCKING CANDLES, Amnesty International? Have you seen your logo lately?

Chronically Missed Opportunity Fail.

CuriousPencil
Activity Score 4225
Copywriter
ace85le's picture

you're cruel, but i second you.

ace85le
Activity Score 3935
Marketing Manager |

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yoyoyok11's picture

This is cool!!

yoyoyok11
Activity Score 11
Maxads's picture

not bad. But the whole missing mouth, erased mouth thing is a little very literal and seen. Nice visual still still.
Like the campaign.

Maxads
Activity Score 60
Art Director
Bianconiglio's picture

Archive vol. 2 2011 cover

Bianconiglio
Activity Score 406
Copywriter
tonyshow7's picture

This is cool.very nice

tonyshow7
Activity Score 30
Administrative |

you can be better

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