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Internet, 1

Campaign
Agency Network: 
Published/Aired: 
November 2009

Description

Advertising Agency: Unitas/RNL, Santiago, Chile

Print advertisement created by Unitas, Chile for Amnesty International, within the category: Public Interest, NGO.

Caption

Still there are countries that punish internet free expression. Join us, fight with us.

Executive Creative Director / Creative Director / Copywriter: Pancho González
Art Director: Gonzalo Muñoz
Account Manager: Alexis Sfeir
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Highest Rated

Chori Arg's picture

please, don't make that smiles the icon for every internet ad

Chori Arg
Activity Score 173
Art Director at Ponce Buenos Aires. Escuela Superior de Creativos Publicitarios
jackmancer2017's picture

Emoticon = not a human
And I don't directly associciate an emoticon with internet.

jackmancer2017
komunique8's picture

that is the connection "internet emotion" but they sud not have kept that bandage i guess

komunique8
Activity Score 29
Art Director at Kamunique8 |

www.merobarema.blogspot.com

Prof's picture

i didnt even see it as an emoticon in the first place.
the idea is bad. so cheap for AI.

and another thing i will never understand...if you are already willing to post this on aotw, why not doublecheck your english skills and let someone who actually speaks the language properly, translate it? now it just looks like an amateurs work.

Prof
Activity Score 1449
Copywriter |

Quite really.

everartz's picture

i do associate this kind of emoticons with the internet coz they are found nowhere else but MSN chat and yahoo as well.. the ad's retouching needs little oomph i guess but the idea is fine and the headline is great ...

everartz
Activity Score 7613
Art Director |

| everartz |

Brain-Art's picture

A mi me gusta la idea y la ejecución, lo único que a mi parecer faltó fue un mejor retoque del vendaje del emoticon

Brain-Art
Activity Score 1101
Graphic Designer
Chori Arg's picture

please, don't make that smiles the icon for every internet ad

Chori Arg
Activity Score 173
Art Director at Ponce Buenos Aires. Escuela Superior de Creativos Publicitarios
silvi's picture

Totalmente de acuerdo con Facundo.
No todo lo que se relacione con internet tiene que estar representado por el bendito emoticón.

silvi
Activity Score 4172
Copywriter
Guest's picture

A msn emoticon doesn´t represent the free expresion trough the internet, just communication, and it´s kinda cliché. Maybe the target defines if this execution works: kids. If the target is older, definitely is out of context.

Guest
rolling.stone's picture

I dont think using smily / emoticons let the issue remain as serious, as it rally needed

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

discodevil's picture

It looks like an M&M... poor M&M... we should all write to get him free...

discodevil
Activity Score 10
Graphic Designer
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