Internet, 1

Agency Network: 
November 2009
Amnesty International:  Internet, 1


Advertising Agency: Unitas/RNL, Santiago, Chile

Print advertisement created by Unitas, Chile for Amnesty International, within the category: Public Interest, NGO.


Still there are countries that punish internet free expression. Join us, fight with us.

Executive Creative Director / Creative Director / Copywriter: Pancho González
Art Director: Gonzalo Muñoz
Account Manager: Alexis Sfeir
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jackmancer2017's picture

Emoticon = not a human
And I don't directly associciate an emoticon with internet.

jackmancer2017's picture

Emoticon = not a human
And I don't directly associciate an emoticon with internet.

komunique8's picture

that is the connection "internet emotion" but they sud not have kept that bandage i guess

Activity Score 29
Art Director at Kamunique8 |

Prof's picture

i didnt even see it as an emoticon in the first place.
the idea is bad. so cheap for AI.

and another thing i will never understand...if you are already willing to post this on aotw, why not doublecheck your english skills and let someone who actually speaks the language properly, translate it? now it just looks like an amateurs work.

Activity Score 1421
Copywriter |

Quite really.

everartz's picture

i do associate this kind of emoticons with the internet coz they are found nowhere else but MSN chat and yahoo as well.. the ad's retouching needs little oomph i guess but the idea is fine and the headline is great ...

Activity Score 7571
Art Director |

| everartz |

Chori Arg's picture

please, don't make that smiles the icon for every internet ad

Chori Arg
Activity Score 173
Art Director at Ponce Buenos Aires. Escuela Superior de Creativos Publicitarios
silvi's picture

Totalmente de acuerdo con Facundo.
No todo lo que se relacione con internet tiene que estar representado por el bendito emoticón.

Activity Score 4134
Guest's picture

A msn emoticon doesn´t represent the free expresion trough the internet, just communication, and it´s kinda cliché. Maybe the target defines if this execution works: kids. If the target is older, definitely is out of context.

rolling.stone's picture

I dont think using smily / emoticons let the issue remain as serious, as it rally needed

Activity Score 2731
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

discodevil's picture

It looks like an M&M... poor M&M... we should all write to get him free...

Activity Score 10
Graphic Designer
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