Illegal Celebration - France

Agency Network: 
July 2018
Amnesty International: Illegal Celebration - France


We used the popularity of FIFA World Cup to raise the awareness about the absurd “anti-gay propaganda” law - in order to stand up for gay and lesbian rights in Russia - as FIFA World Cup 2018 takes place there. As always, football players from different national teams will be seen in quite intimate physical positions which are a natural part of emotional moments from football fields, especially when celebrating a goal. And that can be surprisingly dangerous. According to the Russian law, they could be fined, deported or even put in jail…

Print advertisement created by Havas, Czechia for Amnesty International, within the category: Public Interest, NGO.


They can be fined 5.000 rubles. For this.

Ridiculously, celebrating goals during the football world cup can be seen as propagating homosexuality. And this is illegal in Russia. Learn more about gay rights repression at

Advertising Agency: Havas, Prague, Czech Republic
Creative Director / Art Director: Jakub Kolarik
Creative Director / Copywriter: Petr Cech
Art Director: Pavel Slovacek
Photographer: Miro Minarovych
Producer: Barbora Safarikova
Account Manager: Martina Figurova
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