Hu Jintao

Campaign
Agency Network: 
Published/Aired: 
January 2008
Like
11
Views
9430
Amnesty International:  Hu Jintao

Description

Print advertisement created by Contrapunto, Spain for Amnesty International, within the category: Public Interest, NGO.

Advertising Agency: Contrapunto, Madrid, Spain
Creative Directors: Carlos Jorge
Art Director: Carlos Jorge
Copywriter: Felix del Valle
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Highest Rated

B2B's picture

I like the simplicity of it. A picture and a logo. But there's nothing other than that. Where's the idea? A solid strategy perhaps.

B2B
Activity Score 104
Copywriter
talkingisfree's picture

Perfect.

talkingisfree
Activity Score 2712
Art Director
Pacific Blue's picture

This is Gold
(or should be)

Felicidades Contrapunto!

Pacific Blue
Activity Score 335
Art Director |

-------------------------------------
/// The clock is laughing in my face ///

godfather's picture

very very very good

godfather
Activity Score 131
Copywriter
Rekker's picture
Rekker
Activity Score 123
creative |

Say no more...

Martijn's picture

Nice work!

Martijn
Activity Score 1876
Copywriter at nurun |

https://twitter.com/Martijndotfr

BOOBJOB LOOBCANNON's picture

Apologies for my cultural ignorance (I'm not from the US so I have no excuse) but who is this dude?

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

BOOBJOB LOOBCANNON's picture

Apologies, he is the Chinese leader. I knew that... duhhhhh

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

godfather's picture

they talk about people who have grudges as those who "have flies on their noses"...

godfather
Activity Score 131
Copywriter
dcgroppo's picture

Ok so Amnesty International is like a fly for these hard ass dictators... just an annoying fly.

I prefer the one with the firms closing their mouths... this is no gold...

dcgroppo
Activity Score 239
Other
pmoniz's picture

I think that's a wrong interpretation of the ad, it's not about an annoying fly or whatever.

We were discussing this campaign for a bit here at the agency and our interpretations are the following:

1. Do this exercise: put a tiny piece of paper on the tip of your nose and then cross your eyes to try and see it. You can't :) No matter how hard you try. So that can be one interpretation...these idiots pictured here keep ignoring something that's right in front of them.

2. Might just be that these idiots pictured here are only worried about their noses, in the sense that they don't care about anything else other than their interests. So the creatives for this campaign placed the Amnesty International logo on their noses :)

Anyway, no matter what interpretation, these are fabulous.

pmoniz
Activity Score 35
Copywriter at MSTF Partners |

selling illusions

Pacific Blue's picture

This is from Spain.

In Spain we have the expression "Mosca Cojonera", wich can be translated like "Annoying Fly" or "Stone inside the shoe" if you prefer.
It's used about an independent person who doesn't follow blindly the guidelines of the power because he thinks is unfair and tries to do
what he considers the rigth think. We use it for judges, pacifists, dissidents...etc (A pain in the ass for the power)

It works perfect in this country for this brand.
I don't know outside.

Pacific Blue
Activity Score 335
Art Director |

-------------------------------------
/// The clock is laughing in my face ///

fifthbullet's picture

so u think audience will understand the result of ur brainstorming session?

look at the panadol one is enough ad. that ad did not photoshop to make people look bad,
that's superb idea that carry itself without trying so hard to make people look bad.
enough saying i guess, people who know my message will not need me to explain further.

fifthbullet
Activity Score 186
Art Director |

criticize is way easier than create. use more brain.

Mr. R's picture

I like it.

Mr. R
Activity Score 80
Creative Director Insight-DDB
jorj's picture

pmoniz

the 2nd interpretation is the right one.
and i did not like the camapign.

jorj
Activity Score 638
Art Director at Senior Art Director
phoamcor's picture

heh

phoamcor
Activity Score 1284
B2B's picture

I like the simplicity of it. A picture and a logo. But there's nothing other than that. Where's the idea? A solid strategy perhaps.

B2B
Activity Score 104
Copywriter
dcgroppo's picture

Still with fly or without it... no gold... nothing here.

dcgroppo
Activity Score 239
Other
mondo's picture

it's simple & funny. it's very good!!

mondo
Activity Score 142
The_Fat_But_Funny_Spiderman's picture

ºLº
FELICIDADES CONTRAPOINT POR ESTE CAMPAÑON, LLEVO UN PAR DE DÍAS PENSANDO ¿PORQUE NO SE ME HABRÁ OCURRIDO ANTES? ;)

The_Fat_But_Fun...
Activity Score 4
TBWA |

ºLº

lucciano marisio's picture

IDEAS POWER!!! AUNQUE CREO QUE ESTO LO HE VISTO EN OTRA CAMPAÑA (EL MISMO RECURSO Y LA MISMA BAJADA)

L

lucciano marisio
Activity Score 166
Copywriter |

Lu

daniel_glezmilan's picture

www.danielglezmilan.blogspot.com

PERFECTO FELIX,CARLOS.
GRAAAAAN CAMPAÑA.

SALUDOS DESDE MÉXICO.

daniel_glezmilan
Activity Score 284
Copywriter at http://danielglezmilan.blogspot.com/ |

www.danielglezmilan.blogspot.com

the-martinez's picture

¿tiene algo de malo inspirarse?

http://www.hnabooks.com/images/products/9/1558-23.jpg

entra y di lo que piensas en...

the-martinez.blogspot.com

the-martinez
Activity Score 30
creative director
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