School: 
Published/Aired: 
April 2015
Amnesty International:  Home

Description

Print advertisement created by Saint Luc, Belgium for Amnesty International, within the category: Public Interest, NGO.

Caption

Ignoring torture is to agree with it.

Advertising School: ESA Saint Luc Tournai, Belgium
Art Director / Copywriter: Florian Pottier
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Highest Rated

kleenex's picture

Three ads that I do not think work at all

kleenex
Activity Score 58777
Web Designer/Developer
kleenex's picture

Three ads that I do not think work at all

kleenex
Activity Score 58777
Web Designer/Developer
grugee822's picture

sorry seriously dont understand bcause of that copy translation

grugee822
Activity Score 475
practical student |

pd

acastedo's picture

Old concept.

acastedo
Activity Score 6
CrackerJackFlash's picture

It's just too literal.

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

Darkwing Duck's picture

So the caption for this ad reads, "Ignoring torture is to agree with it." I don't agree with that. I get the point that Amnesty International is attempting to get across, but I never understood the 'either-or' approach to it. Obviously I'm going to keep my opinions on torture to myself, but as far as this ad is concerned, it could be much better. If you are sitting on your couch watching television, you support torture. I'm going to assume that the girl watching TV is watching a news report on torture. Shame on her for not taking to the streets and calling for revolution. Maybe she was watching Dancing with the Stars. If that was the case, then she really does support torture because that show is just awful. But, c'mon man, how am I supporting torture while I'm watching Ancient Aliens?

Darkwing Duck
Activity Score 18
Ogilvi Himself's picture

This ad is torture

Ogilvi Himself
Activity Score 477
Copywriter |

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