Agency Network: 
May 2011
Amnesty International:  Heaven


Print advertisement created by Y&R, Argentina for Amnesty International, within the category: Public Interest, NGO.


Death may not be the worst punishment.
Demand death penalty’s abolishment.

Advertising Agency: Young & Rubicam, Argentina
Creative Director: Martin Mercado
Art Directors: Gustavo Sucri, Matias Aguilu
Copywriters: Federico Aubone, Francisco Ferro
Illustrator: Matias Aguilu
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darvaga's picture

Sure! Tortures are far more effective!

Activity Score 5
abake's picture

So if you're a bad guy and get sentenced to death you go to heaven?
I don't quite follow...

Activity Score 1262
RMG Connect Colombia
antoniobac's picture

you're right! they should've made a badass hell instead. Like a really really fun sinfull party.

Activity Score 192
bakamono's picture

What happend to Amnestry?

Activity Score 1002

because therefore it is

Bob.C's picture

I agree with the general sentiment about some criminals or terrorists seeing death as a release, but it would be hard to express it visually and this doesn't do it at all. Although it gets attention it does nothing for Amnesty's cause.

Activity Score 1155
Copywriter at Convince Ltd |

= =

bhuvneshwar.chd's picture

like the execution of art.

Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

thedesignaddict's picture

Man, there's some bad advertising on AOTW lately...

Activity Score 5403
Art Director at Freelance
ace85le's picture

I love Amnesty but they fail me on this one. I vote no for death penalty because I don't think that will necessary stop the crime rate, NOT because I think letting them live is a heavier sentence. Message is just wrong.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Kriativity's picture

someones trying to be over creative eh?

Activity Score 414
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