Agency Network: 
October 2012
Amnesty International:  Gallows
Amnesty International Print Ad -  Gallows


The campaign brings to life the very real risks that novelists, essayists, philosophers and journaliststake everyday by just speaking their mind. It is a visually arresting and dramatic defence of free speech.

Print advertisement created by McCann, Germany for Amnesty International, within the category: Public Interest, NGO.


For many authors, their work means certain death.

Advertising Agency: McCann, Berlin, Germany
Chief Creative Director: Bill Biancoli
Creative Directors: Tilo Endert, Erik Gonan
Art Directors: Hugo Rohrbeck, Benjamin Möller, Jens Böckmann
Copywriter: Christian Netter
Photographer: Markus Bachmann
Account Direction: Nadine Lange
Post production: PX1
Producer: Karin Frey
Advertiser's Supervisor: Anne-Catherine Paulisch
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DesignDine's picture

Not bad... if im not wrong, it more says a death for the readers... as readers are the main users of the page marker, not author.

e.g. Something with a pen might have worked better... See this >>>

Activity Score 1313
Art Director at UK |

andylefty's picture

Good point above. I like the ad otherwise. I mean you get it.

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Siddarth Basavaraj's picture

Simply superb

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

hadrianapolis's picture

good but its over exaggerated.
I dont know anyone that hanged for his writings.

Activity Score 733
MindDrift's picture

Don't take it too literally. The hanging rope symbolizes death.

Activity Score 1166
Art Director
cvchitale's picture


Activity Score 1418
devilzeus's picture

Nice Idea but it's an already done trick !

Activity Score 15
art director
ItMatters's picture

It says, read a book and save someone from deathrow/hunger/suicide.

Activity Score 2167
Klara K.'s picture

I agree. WIth an open book the focus is on the reading, not on the writing.

Klara K.
Activity Score 3343
Charles University in Prague
devilzeus's picture

The campaign copy was in fact saying 'escape with a book'. In btw I agree with Running Pie's point: an open book leads you to the reading more than the writing.

Activity Score 15
art director
thedesignaddict's picture

First idea.

Activity Score 5403
Art Director at Freelance
Show me the money's picture

Sorry. First comment ruined your ad.

Show me the money
Activity Score 356
Shridevi's picture

Well done.

Activity Score 184
Graphic Designer
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