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Fake News, Sakineh Ashtiani

Campaign
Agency Network: 
Published/Aired: 
May 2011
Amnesty International:  Fake News, Sakineh Ashtiani

Description

Print advertisement created by Y&R, Argentina for Amnesty International, within the category: Public Interest, NGO.

Caption

TRAGIC ENDING IN IRAN. The Iranian woman Sakineh Ashtiani was executed and hanged.
If you’ve read this far, you’ll be interested to know this news hasn’t happened yet and you can prevent it from happening.
Visit www.amnesty.org.ar, learn your rights and demand dignity.

Advertising Agency: Young & Rubicam Argentina
Creative Director: Martin Mercado
Art Director: Gustavo Sucri
Copywriters: Federico Aubone, Francisco Ferro
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Highest Rated

ace85le's picture

Good concept but execution is not strong enough. Story could have been more tragic and copywriting could have been more inviting to catch people's attention.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

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NataliaLima's picture

Don't people usually read the bold text first?

NataliaLima
Activity Score 1380
ace85le's picture

Good concept but execution is not strong enough. Story could have been more tragic and copywriting could have been more inviting to catch people's attention.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

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