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Fake News, Liu Xiaobo

Campaign
Agency Network: 
Published/Aired: 
May 2011
Amnesty International:  Fake News, Liu Xiaobo

Description

Print advertisement created by Y&R, Argentina for Amnesty International, within the category: Public Interest, NGO.

Caption

PRISONER IN CHINA, LIU XIAOBO, RECEIVED A DECORATION THE PAST OCTOBER 8TH. The Nobel Peace winner of 2010 was freed.
If you’ve read this far, you’ll be interested to know this news hasn’t happened yet and you can prevent it from happening.
Visit www.amnesty.org.ar, learn your rights and demand dignity.

Advertising Agency: Young & Rubicam Argentina
Creative Director: Martin Mercado
Art Director: Gustavo Sucri
Copywriters: Federico Aubone, Francisco Ferro
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ace85le's picture

Good concept but execution is not strong enough. Story could have been more tragic and copywriting could have been more inviting to catch people's attention.

ace85le
Activity Score 3935
Marketing Manager |

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Kriativity's picture

okay okay ad..

Kriativity
Activity Score 414
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